'The recession of the early 90s informed the nihilistic point of view that Yohji and I shared and expressed in this campaign' Photograph: Peter Saville Studio
'Adidas invited me to customise a hi-top sports shoe, which I did not really want to do – on principle. Ultimately they let me share my reservations about such artist/brand "collaborations" through the accessories of what remained an otherwise blank white shoe' Photograph: Peter Saville Studio
'For John Galliano's second season at Dior, developments in digital image-making allowed photographer Nick Knight and I to create this campaign in the spirit of the 19th-century society painter Giovanni Boldini' Photograph: Nick Knight/Peter Saville Studio
'This early exercise in digital shredding reconstituted the stars and stripes to form an emotive abstract colour field' Photograph: Peter Saville Studio
'I was free to do whatever I wished for this project except touch the brand's logo - so that seemed the interesting thing to do. I created 80 experimental crocodiles, which were individually embroidered on to polo shirts to make up this collector series' Photograph: Peter Saville Studio
'My friendship with Carlo Brandelli developed into a working relationship and I became model as well as art director for the Savile Row house' Photograph: Nick Knight/Peter Saville Studio
'My brand ethos for Manchester as the "original modern" city is exemplified in this identity by Hemisphere for the city's Metrolink system. Photograph: Jan Chlebik/Peter Saville Studio
'My experiment with an apartment in Mayfair brought Pulp and I together. The neo-70s decadence of the interior epitomised the mood of their album' Photograph: Peter Saville Studio
'Brian and I met at an event in Manchester – and a book cover happened' Photograph: Penguin/Peter Saville Studio
'Raf's attraction to the interzone between the disciplines of contemporary culture led to his creation of a collection based on my work of the late 70s and early 80s. Images and motifs were printed and hand-painted on garments in the manner of fan culture' Photograph: Peter Saville Studio
'Intended as an affordable art accessory and unlimited in number, my plinth "for everyone" recognises the individual's potential to see for themselves – to select, display and contemplate whatever they choose' Photograph: Peter Abrahams/Courtesy Paul Stolper Gallery
'The brief to design a "colourful" white shirt for the national football team allowed me to express my way of seeing the diversity of "modern England"' Photograph: Peter Saville Studio
