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Liverpool Echo
Liverpool Echo
National
Alan Weston

The changing face of the Scouse lad from skinheads to ketwigs

Scouse lad styles are almost like a barometer of fashion in the UK as a whole since the 1970s.

For whatever starts in Liverpool, soon finds itself being adopted elsewhere in the country.

But there's no doubt that the original is still the best - nor that the Scouse lad gives such fashions a distinctive twist of his own, sometimes to the point of excess.

The early 1980s were an important period in the development of lads' fashion in Liverpool, particularly for training shoes or "trainees," with Adidas being the big one.

(Evening Gazette)

Between 1981 and 2005,

Wade Smith

was the zenith of menswear on Merseyside. A purveyor of original wears, the back-street retailer was the epicentre of casual fashion in Liverpool - the rarer the import, the better.

A large portion of the retailer's good fortune can be attributed to the success of Liverpool and Everton football clubs, whose fans in the 80s were refining their taste for sportswear on European away trips across the continent.

The shutters go down at Wade Smith after the store closed in July 2005 (Jason Roberts)

Wade Smith shifted 110,000 pairs of Adidas Trimm Trab in the 1980s, which gives some indication of the shop's popularity. Kagoules and Ellesse ski coats also flew off the rails.

Some of the other names are enough to provoke an instant blast of nostalgia: from casual classics like jumbo cords (preferably in burgundy) to Walker trackies - as distinctively 1980s as 'Frankie Says Relax' t-shirts.

And who could forget: Nike Waffle trainers, Benetton rugby shirts, Reebok Classics, Lacoste trackies, Naf Naf tops, and Ben Sherman shirts?

Some of these have never gone out of fashion and can still be seen today.

A jacket tied around the waist, whatever the weather, is a perennial favourite.

Here we bring you a round-up of some of the favourite lads' fashions down the ages - from teds to ketwigs .

Mods, teds, punks, skinheads

A snapshot of typical lads' fashions from the 50s onwards. Teddy Boys or 'Teds' got the ball rolling, followed by Mods and Rockers battling it out at seaside resorts in the 60s.

Skinheads and punks then took over as the main youth movements - striking terror into the adult world in the process

A brooding Liverpool punk from the 1970s with his 'Mohawk' hair (AngelCakePhotos)

Footballers' chic

For better or worse, many Scouse lads took their cue from these guys.

Phil Boersma, Phil Thompson, Emlyn Hughes and Tommy Smith - shown at the opening of a new hair salon in Walton in August 1973 - were all among the scorers (Mirrorpix)

'Smart casual' 80s style

Things took a very different turn in the 1980s. Scruffy was out, and brand names were in.

The dreaded shell suit

Who doesn't cringe when they see one of these?

 The headache-inducing brightly coloured sportsgear was a favourite of Paul Gascoigne - but Scousers made it their own.

The combover

Liverpool star Roberto Firmino is a fine example of the modern combover.

Roberto Firmino departing at Liverpool John Lennon Airport (Julian Hamilton/Daily Mirror)

North Face

The North Face coat is now the iconic look for younger Scouse lads - but it often carries negative connotations through its association with crime and anti-social behaviour.

The jacket was worn by EastEnders star Ross Kemp during filming for Ross Kemp on Gangs in various places from California, US, to Kingston Jamaica.

He also wore it while visiting Croxteth for the Liverpool episode aired in 2009.

Ketwig

Or, to put it another way, the 'Meet me at McDonald's' look.

This curly hairstyle is also referred to as the 'Meet me at McDonald's' (Handout)

The top definition given in the online Urban Dictionary is "Someone... who hasn't had a hair cut and instead has grown a disgusting mass of hair.

"The name comes from the idea that the money saved from not getting a hair cut can instead be spent, in their view wisely, on (the psychoactive substance) ketamine."

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