If 6 million people visited you last year, you might think that’s a lot of guests, but if you were a theme park, you’d be bummed.
The global theme park industry began to recover in 2021 after a devastating pandemic year of shutdowns and dramatically reduced attendance. Overall attendance was just over half (56%) compared with 2019.
Total attendance of the top 25 theme parks worldwide was 141.35 million in 2021, a 70% increase over 2020, according to a new report by the Themed Entertainment Association. That may sound like a lot, but 70% of practically nothing isn’t much when you’re an industry that relies on more than a quarter of a billion people a year to ride your rides, stay in your hotel rooms and eat your hot dogs.
But theme parks are happy places, and they look to the positive side of things—they’re open, and people are coming back. Many parks took advantage of their down time to invest in improvements and find ways to increase revenues.
Like most things, theme parks have gotten more expensive--Disney (DIS)raised prices on entry fees, hotel rooms, food and merchandise. Despite lower attendance, per-capita spending at U.S. Disney parks increased by 17%. It’s now less about how many visitors they can pack in, but how much money each person will spend while they are there, the Wall Street Journal reports. Many other parks also reported substantial gains in per-capita spending, the Themed Entertainment Association report says.
The year 2020 will forever be an asterisk for theme park attendance data. This year’s attendance report ranks the parks based on 2019 attendance and includes the past three years. A few notable points in the report:
The speed of recovery was mostly influenced by the degree of government restrictions, the success of vaccine rollouts, and general consumer confidence levels.
Challenges like labor shortages, supply chain issues, and inflation continue, but the industry appears poised for comeback in 2022 and 2023.
Pent-up demand and reduced worries about covid during the summer of 2021 helped the U.S. to outperform every other market. North American parks fared well with a 136% increase in attendance over 2020, while China saw only a 25% increase, due to strict lockdowns, quarantines, and travel restrictions.
Waterparks also improved significantly from 2020 and even approached 2019 attendance levels.
These are the 25 busiest theme parks in the world, followed by the five busiest waterparks in the U.S.
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