I don’t like telling people how to do their jobs because they’re much better at their jobs than I am. That’s why they have the job.
But if I could make a quick suggestion to team social media managers, I’d just like to say that maybe it’d be great if they stopped trying to use cultural references from the home cities of the teams they play against.
When it goes right? It’s awesome. But, more often than not, it goes wrong. And when it goes wrong? It goes terribly wrong.
Case in point: The Buffalo Bills.
The Bills social media account tried to roast the Commanders on Sunday after Buffalo beat Washington 37-3. The account tweeted out a graphic with a crushed Old Bay can on it.
A spicy W. 😏#BUFvsWAS | #BillsMafia pic.twitter.com/rJXVbouBki
— Buffalo Bills (@BuffaloBills) September 24, 2023
It’s very clear that there’s no one on the team’s social staff that has ever spent much time in Washington, D.C. or Maryland because, if there was, they’d realize that this is probably a tweet they should’ve saved for a future Ravens game.
Old Bay is not a D.C. thing. It’s a Maryland thing. More specifically, it’s a Baltimore thing — which is actually completely different from a regular Maryland thing.
Old Bay, itself, had to get in on this.
this is the equivalent of going to Buffalo and asking for ranch https://t.co/BcCyLqUKpM
— OLD BAY (@OLDBAYSeasoning) September 25, 2023
That’s embarrassing, man. I kind of feel sorry for whoever runs the Bills account here. They didn’t know what they were getting into.
This is all complicated, I know. If I didn’t live in Maryland myself, I probably wouldn’t get it either. But guess what? I do. Congratulations, Bills. You played yourself.
The team got roasted for this. Rightfully so. This is an egregious mistake. Egregious!
This is just so bad by the Bills social media team
Old Bay is a Baltimore thing, not a D.C. thing https://t.co/C9U7VFuVKu
— Kevin Oestreicher (@koestreicher34) September 25, 2023
Marketing team grabbed the wrong seasoning https://t.co/edbmrnWjaT
— Malcolm Xavier (@malcolm_x) September 25, 2023
this was a miss but woah… the Ravens gave to cook y’all next matchup. https://t.co/Xwc5eie4mD pic.twitter.com/bwUaxgbA4f
— the prototype. (@TaylorInChief) September 25, 2023
Bills social media team took an embarrassing L despite the team’s win yesterday https://t.co/EBH7zgrACF
— Jon Simkins (@jon_simkins) September 25, 2023
I like y’all but
Old bay isn’t a DC thing it’s a Maryland thing and there’s a difference https://t.co/rfxj5oC1UA
— lindsey ok (@lindseyyok) September 25, 2023
Everyone is focusing on the geographical error here but can you imagine the mess it would make if you actually did this. There would Old Bay all over the place. The Old Bay won this fight! You'll be cleaning that stuff out for like two months, Bills. https://t.co/WveCygAhGc
— Chris Korman (@ChrisKorman) September 25, 2023
Bills social media team taking a fat L and the comments are letting 'em know.
Old Bay ≠ Washington DC https://t.co/kc299WODMh
— Eric Himmelheber (@erichimmelheber) September 25, 2023
lol
that’s Baltimore not DC (Landover) buddy
good try https://t.co/3DlLP71Lwr— Jackson Didlake (@diidlake) September 25, 2023
I believe this is the condiment y’all meant to use 😒 https://t.co/XJefbEgvjf pic.twitter.com/OpXLBvEckd
— Jazzmen (@jazzmenwatson) September 25, 2023
Unlike this graphic. Lol https://t.co/JCjPLvDVjA pic.twitter.com/Bqxltk3zCc
— DJ Heat (@DJHeatDC) September 25, 2023
