Dublin fashion designer Paul Costelloe, who is well-known for his Dunnes Stories collection, has revealed the big mistakes Irish women are making when they go shopping.
The Irish designer says that style has changed dramatically since he began his career, and these days almost "anything goes". However, he told RSVP Live that Irish shoppers can still get fashion very wrong.
Paul said that women can sometimes go a little too daring, or wear something that doesn't suit them. He gave some tips on how to get your style right.
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"Any trend can look good, if you’re the right person to put it on," he said. "Look at yourself in the mirror, wait until you get home before you try something on.
"Don’t shop when you’re tired, make sure it’s a quiet time in the store or go online. Think about your purchase."
Paul warns that prioritising style over comfort can be a big mistake. You should only wear clothes and shoes that you feel comfortable in.
He said: "I think people wearing stiletto heels when they can’t walk in them...You see them struggling along at the Curragh race track or at a function. All they want to do is take their shoes off and go back to normal! Don’t allow fashion to dictate your comfort, because if you’re uncomfortable you won’t enjoy yourself.
"If you’re uncomfortable in heels, just wear trainers! I think trainers are great. Just be true to yourself."
The Irish style expert, who has dressed Vogue Williams, Rosanna Davidson, and Princess Diana, has also said in the past there is one fashion item that he hates.
"I think some of these knee-high boots with a semi-heel can be a little bit awkward looking unless you can really walk well in them.
"When they're just below the knee, it just sits there and doesn't really do anything for the person. I think they have to have a really good walk and be very very special."
Paul Costelloe has a new collection at Dunnes Stores heading into winter. You can see his latest designs here.
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