There are many big hitters in the UK betting space but plenty of new betting sites have entered the fray and are making some serious noise.
We’ve compiled a comprehensive list of the best new UK betting sites currently shaking things up, highlighting what makes them our top-rated new betting sites.
Why choose a new betting site?
The best reason to choose a new betting site is that, in a crowded marketplace, new bookies are desperate to stand out. That leads them to put on creative – and often better – deals, sign-up offers and promotions than the big names.
The new bookmakers are often trying to offer an alternative betting experience to the status quo and unique promotions help fuel this. If you’re a canny customer who knows what you want, then you can really benefit.
New betting sites: Best by category for 2025
We’re aware that everyone is looking for something different when they bet. Whatever your interest, we’ve broken down the best new betting sites in popular categories such as key sports, free bets, price boosts and more.
Best new football betting site: BetMGM
US betting giant BetMGM have successfully crossed the Atlantic with their slick website and betting app, competitive odds and copious offers impressing UK punters since their launch in 2023.
Highlights include the BetMGM sign-up offer rewarding new customers with £40 in free bets and a weekly £5 free bet, but we feel they really shine when compared to among football betting sites.
I spotted regular bet and bet offers and price boosts coinciding with the week’s biggest fixtures, alongside more permanent promotions, such as profit boosts for all Premier League games involving Newcastle, Tottenham and Wolves and the free-to-play £1m Golden Goals prediction game.
Pros |
Cons |
Outstanding welcome offer |
Rival live betting sites have more streaming options |
Excellent football promotions |
Best new horse racing betting site: BetGoodwin
BetGoodwin are a new betting site that’s chosen to focus on horse racing and their racing-specific bonuses, offers and promotions really make them stand out.
It starts with a sign-up offering featuring up to £25 in free bets and Best Odds Guaranteed for all UK and Irish racing, a standard for many horse racing betting sites, and goes up from there.
There’s a £100 free bet refund available if your horse either loses by a nose, is 2nd to a 50/1 shot or bigger, is beaten by half a length in a chase or falls at the last when leading. Like all good accumulator betting sites, BetGoodwin will also issue a free bet refund if one leg of an acca bet lets you down.
Pros |
Cons |
Excellent horse racing promotions |
BetGoodwin sign-up offer only available for first day bets |
Price boosts available for several sports |
Best new betting sites for free bets: LiveScore Bet
Every punter loves a free bet and LiveScore Bet are giving the gambling fraternity what they want.
The LiveScore Bet sign up offer is a bet £10, get £30 in free bets promotion, but the freebies don’t end there with football punters eligible to get up to £10 back in free bets on all losing wagers on Saturday’s 12.30pm Premier League game.
Acca lovers can earn a £5 free acca bet every week and racing-wise, you’ll get your money back as a £10 free bet if your horse finishes second or third in a selected race.
Pros |
Cons |
Great free bet offers |
Not as many markets as some new betting sites |
Selection of free-to-play games |
Best new betting site for price boosts: TalkSportBet
Everywhere we look on TalkSport Bet, odds are being boosted. The green lightning logo that indicates a price boost is prominent across the majority of sports
Very few new betting sites produce anywhere near the number of price boosts you get on TalkSport Bet, in our experience. The boosts cover singles, accas and bet builders, and fans of football, tennis and horse racing will find prices enhanced regularly, particularly during the big events when boosted Cheltenham odds or World Cup bets are common.
Punters also have the chance to boost their odds via the Lucky Dip tool. Bettors choose a Lucky Dip market, enter their stake and spin the wheel to receive a random selection with enhanced odds.
Pros |
Cons |
Innovative promotions |
Limited live streaming options |
Live betting odds could be more competitive |
|
Free to play football game |
Best new accumulator betting site: Fafabet
Fafabet claims to have the ‘best acca offer ever’ and while we would debate that label, it’s still a good offer. For all winning accumulators, a free bet worth between 5 and 50 per cent of your returns is awarded.
Bettors can also claim a £5 free bet when spending £25 or more on a football ‘create-a-bet’ or bet builder and we were impressed with how many offers are available on Fafabet, and not just those covering accas or bet builders.
Pros |
Cons |
Outstanding product for acca betting |
Price boosts sparse outside of football |
Strong Fafabet sign-up offer |
Comparing new betting sites UK
Bookmaker |
Welcome Bonus |
Bonus Code |
Betting App |
Live Streaming |
Price Boosts |
BetMGM |
Bet £10 get £40 free bets |
None |
Yes |
Yes |
Yes |
BetGoodwin |
50% of first day losses back up to £25 |
None |
Yes |
Yes |
Yes |
LiveScore Bet |
Bet £10 get £20 |
None |
Yes |
Yes |
Yes |
Fafabet |
Get up to £50 in bonuses + £20 casino credits |
None |
Yes |
Yes |
Yes |
Talksport Bet |
Bet £10 get £30 |
None |
Yes |
Yes |
Yes |
BzeeBet |
Bet £10 get £10 |
None |
Yes |
No |
Yes |
Luckster Sport |
Bet £10 get £10 |
None |
Yes |
No |
Yes |
BetItOn |
Bet £15 get £10 |
None |
Yes |
No |
Yes |
BetRino |
Bet £10 get £10 |
None |
Yes |
No |
Yes |
Mr Mega |
Bet £15 get £10 |
None |
No |
No |
Yes |
BetZone |
50% losses back up to £100 |
NEWWELCOME 100 |
Yes |
Yes |
Yes |
ZetBet |
Bet £10 get £10 |
None |
Yes |
No |
Yes |
Bet442 |
Bet £20 get £10 |
None |
Yes |
No |
Yes |
VegasLand |
Bet £10 get £10 |
None |
No |
No |
Yes |
BetRhino |
Bet £25 get £10 |
B25G10FB |
Yes |
No |
Yes |
How we rate new UK betting sites
Here are some of the factors that came into our thinking during our research into new betting sites:
Regulation: Any recommended new betting sites must be regulated and licensed by the UK Gambling Commission (UKGC). We’ll never recommend an unlicensed bookmaker.
Responsible gambling: Safe betting sites which follow responsible gambling practices, offer responsible gambling tools and take steps to ensure their actions towards customers are morally responsible were given preference.
Customer experience: A good gambling experience is vital to the success of any new betting sites and we examined how they performed in several key areas across desktop, mobile and betting apps, measuring useability, speed, customer service and more.
Promotions: New betting sites regularly use offers and promotions to stand out from established bookmakers and we were on the look out for gambling sites offering more bang your buck.
Please gamble responsibly
It’s vital to always bet responsibly. Gambling should be treated as a form of entertainment, never a way to make money.
Betting can also be addictive, so please take steps to remain in control of your time and budget, and when the fun stops, stop. This rule applies whether you are using new betting sites, casino sites, slot sites or any gambling medium.
Make sure you use the responsible gambling tools offered by bookmakers such as deposit limits, reality checks, loss limits, time outs and self-exclusion.
There are several charities and healthcare providers available should you experience any gambling-related issues:
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