There are many big hitters in the UK betting space but plenty of new betting sites have entered the fray and are making some serious noise.
I’ve compiled a comprehensive list of the best new UK betting sites currently shaking things up, highlighting what makes them our top-rated new betting sites.
Why Choose a New Betting Site?
The best reason to choose a new betting site is that, in a crowded marketplace, new bookies are desperate to stand out. That leads them to put on creative – and often better – deals, sign-up offers and promotions than the big names.
The new bookmakers are often trying to offer an alternative betting experience to the status quo and unique promotions help fuel this. If you’re a canny customer who knows what you want, then you can really benefit.
Top 5 New Betting Sites: Best By Category for April 2025
Generally, everyone is looking for something different when they bet. Whatever your interest, I’ve broken down the best new betting sites in popular categories such as key sports, free bets, price boosts and more.
1. BetMGM
UK Launch: 2023
Rating: ★ ★ ★ ★ ☆
Best For: Football
US betting giant BetMGM have successfully crossed the Atlantic with their slick website and betting app, competitive odds and copious offers impressing UK punters since their launch in 2023.
The BetMGM sign-up offer rewards new customers with £40 in free bets, but beyond the welcome promo I feel they outshine all other new football betting sites.
I spotted regular ‘bet and get’ offers and price boosts coinciding with the week’s biggest fixtures, alongside more permanent promotions, such as profit boosts for all Premier League games involving Newcastle, Tottenham and Wolves and the free-to-play £1m Golden Goals prediction game.
BetMGM Pros
✓ Outstanding welcome offer
✓ Excellent football promotions
✓ Fast sign-up process
BetMGM Cons
✗ Rival live betting sites have more streaming options
✗ Free bets expire within seven days
2. BetGoodwin
UK Launch: 2021
Rating: ★ ★ ★ ★ ☆
Best For: Horse Racing
BetGoodwin are a relatively new betting site that focus on horse racing. And it shows, because their racing-specific bonuses, offers and promotions really make them stand out.
The BetGoodwin sign-up offer features up to £25 in free bets while they provide Best Odds Guaranteed for all UK and Irish racing, although this is standard for many horse racing betting sites.
There’s a £100 free bet refund available if your horse either loses by a nose, is 2nd to a 50/1 shot or bigger, is beaten by half a length in a chase or falls at the last when leading.
Like all good accumulator betting sites, BetGoodwin will also issue a free bet refund if only one leg of an acca bet lets you down.
BetGoodwin Pros
✓ Excellent horse racing promotions
✓ Price boosts available for several sports
✓ Competitive racing odds
BetGoodwin Cons
✗ Sign up offer only available for first day bets
✗ Not enough promos outside of horse racing and greyhounds
3. LiveScore Bet
UK Launch: 2024
Rating: ★ ★ ★ ★ ☆
Best For: Free Bets
Every punter loves a free bet and LiveScore Bet are giving the gambling fraternity what they want.
The LiveScore Bet sign up offer is a bet £10, get £30 in free bets promotion, but the freebies don’t end there with football punters eligible to get up to £10 back in free bets on all losing wagers on Saturday’s 12.30pm Premier League game.
Acca lovers can earn a £5 free acca bet every week and racing-wise, you’ll get your money back as a £10 free bet if your horse finishes second or third in a selected race.
LiveScore Bet Pros
✓ Great ongoing free bet offers
✓ Selection of free-to-play games
✓ Pretty good sign up offer
LiveScore Bet Cons
✗ Not as many markets as some new betting sites
✗ No acca insurance
4. TalkSport Bet
UK Launch: 2022
Rating: ★ ★ ★ ★ ☆
Best For: Price Boosts
Everywhere I look on TalkSport Bet, odds are being boosted. The green lightning logo that indicates a price boost is prominent across the majority of sports.
Very few new betting sites produce anywhere near the number of price boosts you get on TalkSport Bet, in my experience.
The boosts cover singles, accas and bet builders, and fans of football, tennis and horse racing will find prices enhanced regularly, particularly during the big events when boosted Cheltenham odds or World Cup bets are common.
Punters also have the chance to boost their odds via the Lucky Dip tool. Bettors choose a Lucky Dip market, enter their stake and spin the wheel to receive a random selection with enhanced odds.
Talksport Bet Pros
✓ Innovative promotions
✓ Solid TalkSport Bet sign up offer
✓ Free to play football game
Talksport Bet Cons
✗ Limited live streaming options
✗ Live betting odds could be more competitive
5. Fafabet
UK Launch: 2021
Rating: ★ ★ ★ ★ ☆
Best For: Accumulators
Fafabet claims to have the ‘best acca offer ever’ and while I would debate that label, it’s still a good offer. For all winning accumulators, a free bet worth between 5 and 50 per cent of your returns is awarded.
Bettors can also claim a £5 free bet when spending £25 or more on a football ‘create-a-bet’ or bet builder and I was impressed with how many offers are available on Fafabet, and not just those covering accas or bet builders.
Fafabet Pros
✓ Outstanding product for acca betting
✓ Strong Fafabet sign-up offer
Fafabet Cons
✗ Price boosts sparse outside of football
✗ Customer service a little slow
How We Rate New UK Betting Sites
Here are some of the factors that came into my thinking during my research into new betting sites:
Regulation: Any recommended new betting sites must be regulated and licensed by the UK Gambling Commission (UKGC). We’ll never recommend an unlicensed bookmaker.
Responsible gambling: Safe betting sites which follow responsible gambling practices, offer responsible gambling tools and take steps to ensure their actions towards customers are morally responsible were given preference.
Customer experience: A good gambling experience is vital to the success of any new betting sites and I examined how they performed in several key areas across desktop, mobile and betting apps, measuring useability, speed, customer service and more.
Promotions: New betting sites regularly use offers and promotions to stand out from established bookmakers and I was on the look out for gambling sites offering more bang your buck.
Please Gamble Responsibly
It’s vital to always bet responsibly. Gambling should be treated as a form of entertainment, never a way to make money.
Betting can also be addictive, so please take steps to remain in control of your time and budget, and when the fun stops, stop. This rule applies whether you are using new betting sites, casino sites, slot sites or any gambling medium.
Make sure you use the responsible gambling tools offered by bookmakers such as deposit limits, reality checks, loss limits, time outs and self-exclusion.
There are several charities and healthcare providers available should you experience any gambling-related issues:
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