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One thing is clear: for Spring Summer 2024, expect the unexpected. There are florals, but not as you know them; at Chanel, Virginie Viard plants a fluro bouquet, while Sportmax's blooms are rooted in modern technology. Dresses are simple in silhouette but elevated by fringing, patchwork, lacework and transparencies at Prada, Dior and Fendi.
A basic T-shirt? Not quite. Loewe's is cut from the finest leather, prompting a second (and third) glance. As for tailoring, Hermès makes a case for the off-duty suit, proposing relaxed proportions in a typically compelling way.
These nine looks may have debuted on the runway but they're ultra wearable in real life; let us show you how.
BY A THREAD
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Miuccia Prada consistently creates what women want to wear, and this liberally embroidered and embellished dress is no exception. Since the fringing comes to life with a little movement, it's the perfect party piece—especially if there is dancing involved.
LONG LACE
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On the runway, this gossamer-light dress was styled with chunky, lace-up boots. Maria Grazia Chiuri included The Crucible on her SS24 moodboard, which accounted for the wonderfully witchy mood.
TECHNO BLOOM
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Floral prints don't come more futuristic than those printed on Sportmax's SS24 dress. The designer worked with artist Kristof Kintera, whose 'Postnaturalia' series depicted flowers emerging from smashed-up circuit boards—a comment on the digital anxiety we're all experiencing, and a beautiful one at that.
DENIM BLUES
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A shirt dress with utilitarian edge is a new-season staple, not least because it can be styled in a multitude of ways. Here are two ideas: layer a silk tank beneath and add slingbacks, or button it to the top and finish with ballet flats.
RELAXED CHIC
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A summer suit is always a good idea, especially when the proportions are a little exaggerated, as seen at Hermès. The length of the vest and slouch of the trousers lend a totally modern spin, as does the addition of leather flats. Take cues from the runway and match your pedicure to your sandals.
POP FLOWERS
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"Florals, for Spring?" We've heard that pointed question many times but the power of a head-to-toe print is undeniable—especially florals. For SS24 Virginie Viard was inspired by Villa Noailles, a modernist mansion in Hyeres and presented a Provencal style collection packed with candy-coloured hues and stripes. This neon floral print feels fresh and, for maximum impact, can be worn together as a suit or kept classic with simple separates such as a stalwart white T-shirt or slouchy blue denim.
ART COLLECTION
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For evening, eschew a diaphanous dress for something sleekly tailored. Fendi's strapless style is a modern take on the patchwork pieces Karl Lagerfeld showed for the house's 1999 collection. You can always count on Kim Jones for excellent references.
BERMUDA TRIANGLE
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Jonathan Anderson elevates the humble T-shirt and short for Loewe's SS24 collection, reimagining them in fine, raw-edged leather. Let these pieces be the focus of your look by keeping hair slicked back and jewellery minimal.
THE TEAM:
Video Director and Editor: Alexandre Gamot
Photographer: Guillaume Millet
Fashion Editor: Florence Deladrière
Model: Loka Lindarëgard at @fordmodelsparis
Make-up: Phophie Mathias at @wiseandtalented
Hair: Roberto Pagnini at @airportagency
Photographer Assistant: Jauris Bardoux
Fashion Assistants: Yamima Alexander & Charlotte Wagner
Casting: Barbara Blanchard Casting
Location: Salle Labrouste
This story was originally produced by Florence Deladrière for Marie Claire International" @marieclaireinternational