- The 2025 Subaru BRZ starts at $32,265, an increase of $950 versus last year.
- Other trims are between $950 and $1,100 more expensive.
- The only change for 2025 is a new Sport mode, but it's not available with the automatic transmission.
If you were holding off buying a new Subaru BRZ in hopes of better pricing or more equipment, we have bad news. The starting price for Subaru's sports car is up $900, and the destination charge is $50 more expensive, too. Frankly, we're struggling to see why.
The 2025 Subaru BRZ base price is now $32,265, including the $1,170 destination fee. For that, Subaru adds a new Sport mode to all BRZ trim levels. It's a software tweak that, according to the company, gives "sharper throttle response during spirited driving." However, it's only plugged into cars with a manual transmission. Should you opt for an automatically shifted trim, everything is the same as it was a year ago.
What about pricing for the Limited and tS? They are also up, with the Limited manual getting the biggest bump at $1,100. Here's a breakdown of year-over-year pricing, including destination fees.
| Model | 2025 Price | 2024 Price | Change |
| BRZ Premium MT | $32,265 | $31,315 | +$950 |
| BRZ Limited MT | $34,915 | $33,815 | +$1,100 |
| BRZ Limited AT | $35,765 | $34,765 | +$1,000 |
| BRZ tS | $37,415 | $36,465 | +$950 |
The price increase comes as BRZ sales fall through the proverbial floor. Subaru only sold 1,414 cars for the entire first half of the year, a drop of almost 44 percent. And there's no indication that things will be better for the third-quarter report due in early October.
The BRZ is a sports car sweetheart with its 228-horsepower, naturally aspirated 2.4-liter flat four and manual transmission. The tS adds additional suspension tuning, but with a starting price now within sight of $40,000, it's a big ask when you can have a Subaru WRX or Toyota GR Corolla for similar cash.
