Tesla is offering three free months of Supercharging and Full Self-Driving for North American buyers taking delivery of any new Tesla vehicle by year-end, even the Cybertruck. Tesla stock lost a fraction early Thursday.
CEO Elon Musk, on the Q3 earnings call, predicted that full-year deliveries would top 2023's total of 1,808,591. That would require Tesla to deliver more than 514,935 EVs in Q4, up from Q3's 462,890 and Q4 2023's record 484,507.
So Tesla has been straining to reach that goal. Tesla China sales have been solid, but largely flat vs. Q3's record pace. European sales have continued to slide.
So nearly all of Tesla's growth will have to come in the U.S. And the EV giant is pushing hard.
Wednesday's Supercharging and FSD incentive offer is the latest lever being pulled.
Earlier this week, Tesla cut the entry level Model Y lease to $299 a month from $349. That's now the same price as a entry-level Model 3 lease, even though the Model Y purchase price is $2,500 more than the Model 3.
Also this week, Tesla said Texans who take delivery by Dec. 31 can get a year of unlimited home charging for $5 a month vs. the usual $15 a month.
In late October, Tesla stopped selling the Foundation series Cybertruck and opened the non-Foundation series to anyone, not just reservation holders. The Cybertruck now starts at $79,990, or $20,000 less than before. At that price, the Cybertruck should soon be eligible for the $7,500 tax credit, though that hasn't happened yet.
Meanwhile, Tesla has been offering inventory discounts on Model 3 and Y vehicles for some time.
Tesla Stock
Shares lost 0.3% in premarket trade.
Tesla stock fell 1.15% to 342.03 on Wednesday, but is up 6.6% so far this week. TSLA stock has spiked nearly 37% so far in November, largely on hopes that Donald Trump will enact Tesla-friendly policies as president.
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