Shoppers have taken to social media to complain about price increases on everyday essentials like butter and bread.
But Tesco has defended itself against claims one of its bread had gone up by 20 per cent. This came after a claim was made on Twitter that Tesco's own wholemeal bread had gone up 20 per cent from 50p to 60p. However, Tesco has said that claim is incorrect.
BristolLive understands that the bread is now priced at 65p, having previously been 60p - which is an 8.3 per cent rise. The cost of living crisis is seeing staples such as milk, bread or cooking oil go up in price.
Read more: Chef cooks 30p meals to show exactly how much nonsense MP is talking
Last month, the ONS said that the price of bread increased by 2.3 per cent in March, and is now 5.5 per cent more expensive than it was a year ago.
A Tesco spokesperson said: “We know that now, more than ever, customers want great value when they do their food shop and we’re committed to delivering that, whether it’s promising Low Everyday Prices on 1,600 staples, price matching around 650 products to Aldi prices, or offering thousands of exclusive deals and rewards through Clubcard Prices.
“We offer our customers a choice of Wholemeal Bread options including our H W Nevills Wholemeal Bread which is priced at 36p as part of our Aldi Price Match.”
Another social media user claimed that Lidl had also increased the price of one of its breads.
They wrote: "Loaf of Hovis 'Best of Both' bread in Lidl has gone from 99p a few weeks ago to £1.10 - that's 11%."
Lidl was approached for comment.
While a shop worker, who didn't say which supermarket they worked at, posted on Twitter: "Part of my job is to put the new labels out on supermarket shelves; There are some shocking increases. The worse one: Lurpak spread from £3.80 to £5.05."
Earlier this month, a Tory backbencher sparked a huge debate after saying in the House of Commons that meals could be cooked for as little as 30p a day. The Tory backbencher suggested struggling Brits are only using food banks because they 'can't budget' and 'can't cook a meal from scratch'.
