Residents have been left horrified but proposed new 'eyesore' signs for a Tesco Express they claim will wreck the landscape.
The adverts at the branch in picturesque Darwen, Lancashire, have caused uproar - and there's still hope that locals will win the battle.
The proposal for the shop front have not gone down well with those who live nearby after the approval was met with a hostile reaction
LancsLive report that residents fear the signs will be too bright and illumination with be "extremely intrusive".
But Mirror Online understands the supermarket giant could still arrange for it to be replaced.
Darwen Council planning officer Emily Colebourne said: “Application 10/21/0148 granted planning approval for the erection of a convenience store and 16 customer parking spaces.
"Advertisement consent is now sought for various advertisements.
“One projecting sign will be located off the front elevation of the proposed Tesco. The acrylic letters on the sign are proposed to be internally illuminated. Five fascia signs are proposed to be located on the convenience store.
“One freestanding pole mounted hello/goodbye sign will also be installed at the entrance/exit to the car park of the convenience store. A gantry sign measuring three metres in height will be situated at the junction of Falcon Avenue with Blackburn Road."
Public comments received by Blackburn with Darwen Council planners include complaints that the "proposed signs are too intrusive and look like a town centre large store instead of a local store in a residential area'".
It adds that "potential lighting with the advertisements will cause an issue for residents as they will be an eyesore visually on the landscape".
It added that the "large gantry signs and the hello/goodbye sign would be a carbuncle on the landscape and the illumination would be problematic to residents; and the illuminated gantry sign would be extremely intrusive."
Ms Colebourne’s report added: “Objections have been received from nearby residents stating that the some of the proposed signs are intrusive, excessive and imposing.
"Whilst various signs are proposed, cumulatively they are considered neither excessive nor overly intrusive when assessed against the commercial corridor of the A666.
“The proposed signage is typical for supermarket stores such as these and the signage is not considered to be overly dominant, nor would the proposed signs result in cluttering of the area or excessive advertising.”
Mirror Online have approached Tesco for comment.
