Tesco customers will see a change to their Clubcard points this month. Shoppers who use the supermarket's Clubcard & Grocery app will get coupons three times more often as part of a major revamp to the scheme.
More than four million Tesco customers will now get personalised coupons to use in store and online every two weeks – instead of a maximum of eight times a year. The offers will be tailored to individual shoppers, based on what they buy most.
The Mirror reports that the coupons will be stored digitally on the Clubcard & Grocery app. If the trial is a success, the changes could be rolled out to even more customers.
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Tesco shoppers who get their Clubcard statement and vouchers by post will have the option to continue to do so. Tesco chief customer officer Alessandra Bellini said: “Our customers love the way their Clubcard helps them save money on their shopping whilst earning Clubcard points to put towards those little treats like days out and restaurant meals, or to help lower the cost of their groceries and fuel."
Tesco's Clubcard & Grocery app is replacing its old Clubcard app, which will close down in 2023. All customers are being urged to download the new app instead.
The new app lets customers shop in-store and online, earn Clubcard points and use their coupons and vouchers. It also has a number of other features, including a stock checker and shopping list function.
Last week, Tesco boss Ken Murphey issued a warning over food poverty as he urged the government to make its cost-of-living support “more targeted” for the vulnerable. The chief executive of the supermarket giant said he has seen positive signs of shopping behaviour since energy bill support was handed out to UK households from October, but suggested that improvements could still be made to financial support.
Mr Murphy said: “It looks like the action by the government has helped but I believe it can be more targeted in the form of who it helps, to help the vulnerable. There should be a case for more means testing with support. There is a certain responsibility that should be shared by businesses, government and communities to help those most at need.”
Mr Murphy said he “cannot predict” if food poverty will worsen but said Tesco is steadfast in its commitment to keeping prices affordable for all customers amid the uncertain backdrop. It came as the retailer launched it first “reverse supermarket”, where shoppers can purchase food for donations for vulnerable people rather than for themselves.
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