Tesco have announced they will be make a change to their reduced items by Christmas.
Following findings from a new survey, the supermarket giant will be changing their labelling on reduced items to help customers save more money. This comes as a new YouGov survey commissioned by Tesco reveals that 69 per cent of shoppers now look out for markdowns in store and the thrifty trick is gaining appeal with 33 per cent of customers looking for the reductions more frequently.
The facelift to Tesco's 'Reduced to Clear items will help customers save on their weekly shop. The change will roll out to 100 stores by Christmas, and more stores again throughout 2023, as Wales Online reports.
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The new label will let customers know the items are “Reduced in price – just as nice” in a bid to tempt the 29 per cent of people who said they would shop reduced items more often if the section was made more visually appealing.
Items often found in the reduced to clear sections include a wide range of products from fresh produce such as salads, meat, bread and sweet treats which are close to their expiry date.
Tesco Chief Customer Officer Alessandra Bellini said: “We want customers to spend less at Tesco, and our ‘Reduced in Price’ sections in stores now offer the reassurance that these products are just as nice and are another reminder there's great value to be found on every aisle at Tesco.
"We’ve locked the price of more than a thousand everyday staples until 2023 through our Low Everyday Prices, and we continue to price match on 100’s products in Aldi.
“We’re also helping millions of customers spend less through their Tesco Clubcard, with Clubcard Prices giving up to 50 per cent off thousands of products and helping customers collect points for money off their shopping.”
Tesco’s survey also revealed:
- Meat products prove most popular in the reduced-to-clear section followed by ready meals, vegetables and then desserts.
- Of those who tend to keep an eye out for yellow label reductions, 71 per cent said it’s a cheaper option when they want to eat the food straight away. And 51 per cent say it’s a great value way to stock up the freezer.
The new decision will also help Tesco’s plans to halve food waste in its own operations by 2025. Tesco has already achieved a 45 per cent reduction in food waste across its own operations since 2016/17 and just 0.35 per cent of food it handled last year ended up as waste.
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