Tennessee has announced a price hike for football tickets starting in 2025, with a significant portion of the increase designated to help pay players. The increase, communicated to season-ticket holders via email, introduces a new 10% talent fee on all invoices to support the proposed revenue share for athletes and enhance Tennessee's ability to attract and retain top talent. Athletic director Danny White emphasized the need for flexibility in response to evolving collegiate models, citing the importance of resources in maintaining competitiveness.
The price hike includes a 4.5% increase in addition to the 10% talent fee, with White highlighting the direct impact on athletes. The move aims to generate revenue that will directly benefit players, enhancing the teams' chances of success and championship victories.
Tennessee, currently boasting a 3-0 record and ranked sixth in the AP Top 25, is positioning itself at the forefront of changes in collegiate athletics. The announcement also references ongoing discussions between the NCAA and major college conferences regarding athlete compensation for name, image, and likeness, with a proposed settlement agreement amounting to $2.78 billion in damages for college athletes dating back to 2016.
The NCAA's rule change in 2021 allowing athletes to profit from their fame through sponsorship and endorsement deals marked a significant shift in policy. Tennessee has actively supported its athletes in navigating this new landscape, with quarterback Nico Iamaleava signing with an NIL collective that supports Tennessee athletes.
White emphasized the importance of transparency and revenue sharing, positioning Tennessee as a leader in college sports. The announcement encourages fans to renew tickets for 2025, highlighting the program's recent successes in men's basketball and baseball. White credited the fan base for consistently selling out Neyland Stadium and expressed a commitment to providing the best experience for athletes at Tennessee.
The ticket renewal process for 2025 begins on Thursday, with a deadline of February 27 and the option of a 10-month payment plan. Tennessee's proactive approach to supporting athletes and engaging fans underscores its dedication to maintaining a competitive edge in collegiate athletics.
