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USA Today Sports Media Group

Barry Werner

Tennesee Vols’ Ramel Keyton is ultimate Cheez-It Bowl promo

Ramel Keyton Tennessee CheezIt NIL (Organization)

This might be the one gimmick the Pop-Tarts Bowl whiffed on.

Tennessee WR Ramel Keyton has an NIL deal with Cheez-It, sponsor of the eponymous Cheez-It Bowl.

So, what better way to promote the deal and bowl game, which will take place on Jan. 1 in Orlando, FL, than to have Keyton a Cheez-It “baked” into his hairstyle?

Tennessee WR Ramel Keyton has an NIL deal with Cheez-It.

Ahead of the brand’s Citrus Bowl on Monday, Keyton had a Cheez-It designed into his hair. pic.twitter.com/PlMvGp4cXo

— Front Office Sports (@FOS) December 29, 2023

Pure genius.

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