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Tech titans slash diversity programs, face potential activist boycotts

Tech giants slashing DEI budgets, moving away from previous commitments.

Tech giants such as Google and Meta are undergoing a significant shift in their approach to diversity, equity, and inclusion (DEI) programs. Reports indicate that these companies have slashed their DEI budgets, with some reductions reaching up to 90%. This current reality stands in stark contrast to 2020, when tech giants were actively investing millions in efforts to enhance diversity in their ranks.

The abrupt change in approach can be attributed to a broader shift in the business landscape. In recent years, there has been a growing emphasis on stakeholders rather than solely on shareholders. This change in focus, which emerged from the Business Roundtable in 2019, aimed to address the needs and expectations of various stakeholders. However, it appears that this approach has backfired, as companies now grapple with the realization that their efforts to please everyone have failed.

The declining commitment to DEI is evident in the job market as well. Job site Indeed has reported a significant decline in DEI-related job postings. By mid-2023, such postings had decreased by 44% compared to the previous year. In November 2023, the drop was 23% year over year. These numbers underscore the shift in priorities within the tech industry.

The driving force behind this shift is primarily profit-oriented. While companies do exhibit concern for the wider community and their employees, these considerations frequently play second fiddle to financial gains. The massive investments in DEI programs, which often amounted to tens of millions of dollars, have led companies to question the actual importance of such initiatives for their workforce.

This reevaluation of priorities has resulted in cost-cutting measures, with DEI programs being among the first to face the chopping block. These programs are often labeled as frivolous and are seen as less critical than other aspects of business operations.

The reaction to these cuts is yet to be seen, particularly among activists who have long championed DEI. While some may call for boycotts, it is debatable whether tech giants like Google could be significantly impacted by such actions. However, there is a growing sentiment among young employees that work should remain separate from social justice campaigns. Many believe that the workplace should be a space free from the contentious issues discussed on college campuses.

The decision of tech giants to scale back their DEI programs reflects a broader reconsideration of priorities and a shift towards a more profit-driven approach. As the landscape continues to evolve, it remains to be seen how these decisions will shape the future of diversity and inclusion efforts within the tech industry.

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