Tearjerking new Celebrations ad sees chocolate lovers say goodbye to Bounty bar

The Smarties-pants at Celebrations are keeping the Bounty bar a hot Topic with a tear-jerking new ad.

After getting fans’ knickers in a Twix by t hreatening to take the Bounty from some tubs at Christmas, Celebrations has released an ad showing a bar going it alone.

Mr Bounty is seen confronted by trolls on Twitter before he heads into the woods, where a kind old woman takes him in and reminds him that he is still cared for.

Bounty is reunited with other Celebrations, including Maltesers and Snickers, after pleas for him to come home.

In a study by Mars Wrigley UK, 58% said they would miss Bounty, and the firm wants fans to show their feelings at #bringbackbounty before making a final decision.

Emily Owen, from Mars Wrigley, said: “You don’t know what you’ve got until it’s gone.”

Mr Bounty is seen confronted by trolls on Twitter before he heads into the woods, where a kind old woman takes him in and reminds him that he is still cared for (PA)

The move to banish the bounty comes after research shows a huge 39 per cent of Brits want Bounty's banished from the famous Celebrations tub forever, according to a poll done by 2,000 Brits aged 18-65.

The limited edition Bounty-free tub will see more of the old favourites to pack the box out, including Maltesers, Galaxy and Milkyway as the Bounty takes this Christmas off. But it's not all doom and gloom for Bounty bar lovers, as it could still make a comeback.

The move has sparked fierce debate online as many chocolate fans have come out to defend the humble Bounty, while others are relishing the chance to avoid it this Christmas.

It seems the Bounty-loving minority have been the louder voice on Twitter thus far, as the loss of the coconut-filled nibbles runs deep (PA)

It seems the Bounty-loving minority have been the louder voice on Twitter thus far, as the loss of the coconut-filled nibbles runs deep.

One stark Bounty fan wrote on Twitter: "If you don’t like bounty you & your taste buds need to grow up."

While another was even more disappointed and said: "Guess I won’t be buying a celebrations box this Christmas - I only get it so I can have the bounties [sic]."

A third penned: "But I love bounty bars!! Worst Christmas ever."

Bounty is reunited with other Celebrations, including Maltesers and Snickers, after pleas for him to come home (PA)

Others have been overjoyed by the decision, as one person wrote on Twitter: "The public have nailed this one cos Bounty's are rank."

Another stated: "Bounty's are bottom tier chocolate, great move to remove them."

Mars Wrigley has teamed up with Tesco to trial the new Bounty-free Celebrations boxes. You can get your hands on one at select Tesco outlets as there will be a Christmas Market pop-up making its way to stores across the country for the festive period.