Taylor Swift fans have called out people who are re-selling tickets “way over face value” after presale opened for the signer’s Eras tour this morning.
The Bejewelled singer confirmed last month that she would be bringing her critically acclaimed Eras tour to Liverpool, London, Edinburgh and Cardiff in 2024. Taylor then announced additional dates on July 5 due to the high demand seen through registration.
General sale will start on July 17, but presale began today, Monday July 10, and is split over three days with each date having its own allotted time. If you pre-ordered Taylor's latest album Midnights from her official store, you should have received a presale code by email between Thursday, July 6 and Friday, July 7.
READ MORE: Live updates as Taylor Swift presale tickets for London and Edinburgh starts
The presale process saw huge online queues with thousands of fans desperate to get their hands on Eras tour tickets. Many people reported being "kicked off" the Ticketmaster site as they were about to pay. Several people have complained about the issues via Ticketmaster this morning.
The presale proved fruitless for many people, leaving them ticketless and searching for alternative ways to get their hands on them.
Many took to ticket resale site Viagogo, only to find that ticket prices were much higher than on Ticketmaster or AXS. For tickets to Taylor Swift’s gigs at Edinburgh’s BT Murrayfield Stadium, Viagogo has tickets starting from £351, going up to around £2,522.
We checked out which tickets Viagogo has listed at the time of publishing, including the following:
West Upper Tier - £351
South Upper Tier - £448
Floor general admission - £590
East Lower Tier - £1,180
Front standing left - £1,416
Front standing left with VIP - £1,770
Front standing - £2,522
Following the first round of presale this morning, fans on Twitter shared their success in getting tickets, with some also sharing the ticket prices, which are below:
Ticket pre-sale front standing left ticket - £172.25
Ticket pre-sale front standing right ticket - £172.25
Ticket pre-sale general admission standing ticket - £110.40
Ticket pre-sale seated ticket - £58.65 - £194.75
Some Taylor Swift fans have taken to Twitter after spotting the resale prices. One person wrote: “You can get a seated up top at the back Taylor Swift ticket for Wembley on Viagogo for £3,352.”
A second said: “Taylor Swift tickets already on viagogo for Edinburgh (£318) and Wembley (£377) absolute *****. Not going to be cheap this ffs. Things we do for our kids.”
A third added: “How are there already tickets on viagogo for Taylor Swift for over £2000, people are b*******.” A fourth wrote:“Surprise, surprise. Get to front of queue for #TaylorSwift at Wembley, and there are no tickets left.
“Go straight to @viagogo and there are plenty, all way over face value. How is this legal? @TicketmasterCS @taylorswift13.”
A Viagogo spokesperson said: “The European leg of Taylor Swift’s Eras tour has been long anticipated. We’ve not seen anything like this since The Beatles and with tickets having only just gone on sale, demand is at its peak right now.
"Viagogo is a regulated marketplace where fans have the freedom to buy and sell tickets to their favourite live events, safely and securely, backed by a guarantee. Sellers on our marketplace may list tickets at high values when demand is high, but prices can change and tend to reduce over time.
"We recommend Swifties wait for demand to settle and check regularly for a listing that meets their budget. Tickets for Taylor Swift’s UK dates have already sold for as low as 172 GBP on our platform. Also, tickets listed at eye-catchingly high levels rarely, if ever, sell. "
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