As the superstar embarks on the early stages of her European tour, the results are well and truly in. Taylor Swift’s The Eras Tour is a transcendental traversal of a 12-album strong discography spanning over 17 years of the icon’s life.
Not only has the show been dubbed a mind-blowing experience, but the community of fans have assembled in troves, dressed to the nines in different aesthetics representing their favourite albums and eras.
Swifties have also taken the artist’s lyric to ‘make the friendship bracelets / take the moment and taste it’ as gospel, trading handmade beaded creations adorned with their favourite lyrics and album colourways. Even stars like Paul Rudd, Gigi Hadid, Selena Gomez, and Emma Stone have been spotted leaving their respective shows with bracelets stacked up to their elbows.
The entire tour thus far feels like a true love letter to the fans who have not only supported Swift throughout her career but – perhaps most importantly – in her bold decision to re-record her albums and take back ownership of her entire back catalogue.
The dedicated Midnights album presale left superfans across the UK deeply satisfied, Ticketmaster finally determining a means – however convoluted – to remove bots and scalpers from the system for good. You’ll be hard-pressed to find a Midnights presale code holder who didn’t manage to get their hands on some incredible tickets. Other less fortunate fans were left with tears in their eyes, mouthing the words to This is Me Trying under piles of blankets and a glass of red wine perched on the bedside. We know this Innocent picture All Too Well.
Though the option to buy resale tickets for face value at a later date still stands, if you’ve managed to not only survive The Great War of Ticketmaster and AXS allocations but triumphed, we salute you. Likewise, if you’re reading this article amid ritualistic manifestations over candlelight in order to will tickets into being at a later date, join the club. Let’s plan our outfits together, Dear Reader, ticketholder or not.
Debut Era
Back in 2006, when Taylor Swift released her debut, self-titled album, the star was a country music singer. As such, this era is characterised by girl-next-door sundresses, worn-out blue jeans, cowboy boots and hats, as well as the singer’s signature natural curls.
Flounce-trimmed wrap dress
With all the Debut colours imbued into this lovely sun dress, you’re sure to be on theme.
Buy now £18.99, H&M
Heritage Western X Toe Western Boot
Scoop up these fantastic cowboy boots and Debut-ify any of the dresses in your wardrobe.
Buy now £160.00, Ariat
Leather Cowboy Hat
Dressing up as Debut Taylor means embracing her teenage country star roots. As such, a distressed, turquoise leather cowboy hat is entirely necessary.
Buy now £149.55, Etsy
Kimchi Blue Odessa Midi Dress
Pair this oh-so-Texas sundress with your cowboy boots, hat and extra curly hair.
Buy now £47.00, UO
Short striped linen blend corset-effect dress
During this era of Miss Swift’s career, she was rarely seen without a strappy white sundress on.
Buy now £29.99, Stradivarius
Give It A Go Mini
Yet another fantastic, flouncy mini dress in Debut’s thematic colours, true Swifties will know exactly what you’re going for as soon as you enter the stadium.
Buy now £78.00, Free People
Fearless
Swift’s sophomore album aesthetic is essentially a more bedazzled version of her Debut era. Think: sparkly fringe dresses and metallic cowboy boots.
Sequin Strap Dress
Nothing says ‘Fearless’ quite like sparkles, sequins and tassels. If you can get your hands on an authentic fringe dress, we salute you. In the meantime, enjoy this fabulous silver option from Arket.
Buy now £60.02, Arket
Rose Gold Sequin Waistcoat
The casual, sparkle-loving Swiftie would look fabulous in this rose gold sequin waistcoat paired with some blue jeans.
Buy now £30.00, River Island
Sequin Cami Vest Top
Stay golden in this flattering sequin camisole from Superdry.
Buy now £13.52, Superdry
Get in the Groove Champagne Sequin Fringe Bodycon Dress
Contrary to popular belief, not all tassel dresses on the 2009 Fearless tour were golden. Any tassels will do if you’re dressing as Fearless Taylor.
Buy now £93.00, Lulus
All Over Diamante Cami Top
Whether paired with the matching skirt or worn with your favourite maxi, this is the ultimate Fearless-style crop top.
Buy now £45.00, Nasty Gal
Speak Now
If there’s one adjective that encompasses the entire aesthetic of the Speak Now era, it’s purple.
Selkie Puff Dress in Lilac
TikTok-viral designer Selkie has a range of wonderful, fairytale-inspired dresses fit for lovers of all things Enchanted. The lilac version is available to rent from Hurr.
Buy now £48.02, Hurr
Made Me Smile Mini
This flirty purple mini dress is as Speak Now as it gets.
Buy now £68.00, Free People
Cross Of Sunlight Mini
Speak Now aesthetics with a sprinkling of Debut Taylor? Sign us up.
Buy now £78.00, Free People
Dance Sequin Mini Dress
Speak Now is the era of fairytale dreaming, which means ethereal puff-sleeve dresses are essential. This could also double-up as a Midnights-inspired ensemble.
Buy now £59.00, Sister Jane
RED
Taylor’s RED era aesthetic is heavily influenced by the preppy and twee styles which were popular throughout the early 2010s. It’s like if Zooey Deschanel only wore shades of red and maroon, alongside classic Breton stripes, collared shirts, and heeled brogues.
Not a Lot Going On At The Moment T-Shirt
Pair your twee shorts with the iconic ‘Not A Lot Going On At The Moment’ tee from the 22 music video.
Buy now £21.75, Etsy
Claudie Pierlot Black Tweed Shorts
Pair these miniature tweed shorts from Claudie Pierlot with a plain white tee and a pair of cherry-red Keds for the ultimate 22 music video look.
Buy now £120.00, The Outnet
Sister Jane Calla Organza Mini Dress
Countless Swifties have been donning dresses inspired by the ‘I Bet You Think About Me’ music video, and this one takes the cake.
Buy now £165.02, Sister Jane
Shorts with side buckles
Pair these fantastic red shorts with a gold sequined top from our Fearless section for an effortless, contemporary Red-era look.
Buy now £19.99, Pull & Bear
Belva Silk Dress
Also offered in gorgeous aquamarine and leopard print designs, Reformation’s Belva Silk Dress embodies the ballerina-off-duty look. The delicate keyhole detailing is delightfully feminine, while the drop-waist relaxed skirt imbues the piece with vintage charm.
Buy now £298.00, Reformation
1989
The 1989 era is all about crop tops, matching two pieces and brightly coloured bomber jackets.
Stripe Sequin Halterneck Cut Away Jumpsuit
Dance the night away to all your favourite 1989 tunes in this gorgeous, cut-out sparkly jumpsuit.
Buy now £66.75, Nasty Gal
Goldbergh Deam Bomber Jacket
If you’re lucky enough to be going to two Eras Tour shows, you could re-purpose this metallic bomber as a Speak Now outfit piece thanks to its pastel, lilac hue.
Buy now £187.00, MyTheresa
Urban CoCo Women’s Basic Solid Stretchy Flared Skater Skirt
This A-line skater skirt from Amazon is available in almost every colour of the rainbow, which means it won’t be hard to find a colourway which matches your 1989 ensemble.
Buy now £16.98, Amazon
Miss Selfridge metallic skater skirt in pink
Whether you go for the matching metallic co-ord or pair this gorgeous skater skirt with a simple crop top – Swifties will know that you’re a 1989 girl immediately.
Buy now £22.00, ASOS
Star Sequin Cropped Bralette
Taylor’s 1989 era was one filled to the brim with iconic, sequin bustiers.
Buy now £27.30, Boohoo
Reputation
Taylor’s revenge era outfits include a whole lot of black leather, bejewelled snake motifs and skin-tight ensembles.
Newspaper And Chain Backless Halter Top
Embody the spirit of Taylor’s Reputation album cover in this gorgeous, backless newspaper-print halter top.
Buy now £83.00, Wolf & Badger
Annalise Pant
These faux leather trousers will make both Taylor and the HAIM girls proud, so long as you pair them with a black bralette.
Buy now £222.00, Revolve
Embellished Corset Tulle Skirt Mini Dress in Black
This Black Swan-esque tulle mini dress is perfect for Reputation era outfits.
Buy now £100.00, Oh Polly
ASOS DESIGN snake stretch chain waist and hip belt in gold
Pop this golden snake chain belt over any simple black dress to instantly Reputation-ify any outfit.
Buy now £16.00, ASOS
Lover
The antithesis to Reputation, the Lover era is flled to the brim with sunset-toned pastels, rainbows, butterflies, and tulle paired with t-shirts and crop tops.
Collective the Label exclusive sequin heart crop top co-ord in pink
This versatile heart-shaped crop top is a fantastic nod to Swift’s romance-fuelled album. Stay comfy and pair it with your favourite jeans, or go for a matching sparkly mini skirt – the choice is yours.
Buy now £20.00, ASOS
Gianni Bini Katyanna Over-the-Knee Rhinestone Embellished Western Dress Boots
We don’t know about you, but we’ve fallen head over heels for these rhinestone-embellished, over-the-knee cowgirl boots by Gianni Bini. Fear not, for these spectacular creations feature a secret zip closure for slip-on, zip-up ease.
Buy now £157.60, Dillard’s
Asymmetric Ruffled Wrap Dress
Flowing, pink and frilly, this is a Lover Era dress if we’ve ever seen one.
Buy now £39.99, Monki
Sasha Metallic Denim Belted Corset Playsuit in Deep Pink
A fabulous twist on the Lover jumpsuit, this extremely flattering belted number is going straight in our basket.
Buy now £70.00, Oh Polly
Jewel Mini Dress
Willing to splash out on something Taylor herself could be guaranteed to wear? Look no further than this embroidered floral T-shirt dress from Free People.
Buy now £368.00, Free People
Folklore
Cottagecore. That’s all you need to know.
Dial For Drama Slip
Lacey and ethereal, this lace slip evokes the mystical realm of Taylor’s Folklore era.
Buy now £118.00, Free People
La La Maxi Dress
Taylor has been introducing more and more colour into her Folklore ensembles, sunshine yellow being a particularly popular option.
Buy now £88.00, Free People
Nadira Dress
It’s no secret that Taylor Swift is a big fan of a good Reformation dress. Embody Swift’s personal style as well as the Folklore aesthetic with this beautiful countryside-inspired piece.
Buy now £298.00, Reformation
Sequin Shift Mini Dress
Show your love for your favourite song, Mirrorball, in this sequin shift.
Buy now £45.00, Superdry
Evermore
Cottagecore but make it winter.
Sequin Cut Out Panel Mini Dress
This sparkly, leaf adorned dress reminds us of the moss-covered Folklore/Evermore set.
Buy now £130.00, Warehouse
Kimchi Blue Lovella Check Playsuit
Combine Evermore vibes with the Era’s Tour party and you’ll get this flirty checked playsuit.
Buy now £49.00, UO
Midnights
Swift’s most recent aesthetic is inspired by all things 70s. From the warm-toned colour palettes and casual crochet pieces, to the more on the nose ensembles which resemble a midnight sky.
Coco Mini Asymmetrical Sequined Ombré Dress With Velvet Sleeve
This concert-ready mini dress combines Swift’s signature sparkles with a midnight blue velvet sleeve.
Buy now £185.00, Wolf & Badger
The Celeste Bottoms
Peachy Den’s classic velvet flared leggings in navy are a fantastic ode to Midnights.
Buy now £105.00, Peachy Den
Topshop fringe mini dress in blue
Twirling to the Midnights album has never looked so good.
Buy now £55.50, ASOS
Clean Slate Halter Bodysuit
Pair this sleek, shimmery midnight blue bodysuit with a sequin mini skirt to embrace true Midnights fashion.
Buy now £58.02, Free People
Zinnea Sequin Mini Skirt In Sunset
Nothing says Midnights more than a multicoloured sequin mini.
Buy now £75.00, Dancing Leopard
The Tortured Poets Department
Characterised by neutral colours and dramatic silhouettes, TTPD is all about letting the art speak for itself. Taylor wears a custom Vivienne Westwood white gown adorned with lyrics from throughout the album during this new part of the show, as well as Victorian-inspired custom Louboutins and military-style accessories.
House of CB Una Corseted Stretch-Woven Top
Likely inspired by the iconic structured corsets of Vivienne Westwood, this lacey corseted woven top is made from a stretch material which ensures the utmost comfort all night long.
Buy now £89.00, Selfridges
Malin Draped Cowl Corset in White
A lovely, fitted option for those looking to recreate the top half of Taylor’s TTPD dress, we recommend styling it with a flowing white maxi skirt and pinning the hem with safety pins.
Buy now £42.00, Oh Polly
Women's Victorian Steampunk Skirt
Don’t be put off by the generic Amazon Fashion name of this brilliant skirt, beloved by cosplayers and medieval faire-goers across the globe. The neutral mocha tone of this gathered skirt, paired with its lovely ribbon detailing, makes it the perfect piece for a TTPD outfit.
Buy now £27.99, Amazon
By Anthropologie Ruched Drawstring Midi Skirt
We can imagine Taylor in this gathered Anthropologie skirt both on and off the stage.
Buy now £125.00, Anthropologie
Damson Madder Penelope Apron Dress
The re-wear factor is high with this gorgeous corset-style dress with waist seam bows from Damson Madder. Style with perfectly tousled hair, dramatic makeup and your ex-boyfriend’s white Oxford shirt for true TTPD vibes.
Buy now £80.00, Damson Madder
Jaded London Rebel Jacket
Complete the look with Jaded London’s Rebel Jacket and cement yourself as a true TTPD stan.
Buy now £85.00, Jaded London
