Demand for Taylor Swift tickets is “at its peak”, according to an online ticket marketplace.
The popular singer confirmed last month that she would be bringing her critically acclaimed Eras tour to Liverpool, London, Edinburgh and Cardiff in 2024. Taylor then announced additional dates on July 5 due to the high demand seen through registration.
General sale will start on July 17, but presale began yesterday, Monday July 10, and is split over three days with each date having its own allotted time. If you pre-ordered Taylor's latest album Midnights from her official store, you should have received a presale code by email between Thursday, July 6 and Friday, July 7.
READ MORE: Live updates as Taylor Swift presale tickets for Liverpool and London starts
Yesterday saw the first batch of presale tickets go on sale for Edinburgh and London. But today, those wishing to go to Liverpool will be able to get their hands on tickets from today.
The presale process saw huge online queues with thousands of fans desperate to get their hands on Eras tour tickets. Many people reported being "kicked off" the Ticketmaster site as they were about to pay. Several people even complained about the issues via Ticketmaster.
The presale proved fruitless for many people, leaving them ticketless and searching for alternative ways to get their hands on them. Many took to ticket resale site Viagogo, only to find that ticket prices were much higher than on Ticketmaster or AXS.
For tickets to Taylor Swift’s gigs at Edinburgh’s BT Murrayfield Stadium, Viagogo has tickets starting from £351, going up to around £2,522.
Viagogo offered advice to fans who haven’t been able to get their hands on tickets during the pre-sale and will be looking for alternative options. The online ticket marketplace encouraged fans to “wait for demand to settle” and added that the pricier tickets - such as those listed for £2,500 - “rarely, if ever, sell”.
A Viagogo spokesperson said: “The European leg of Taylor Swift’s Eras tour has been long anticipated. We’ve not seen anything like this since The Beatles and with tickets having only just gone on sale, demand is at its peak right now.
"Viagogo is a regulated marketplace where fans have the freedom to buy and sell tickets to their favourite live events, safely and securely, backed by a guarantee. Sellers on our marketplace may list tickets at high values when demand is high, but prices can change and tend to reduce over time.
"We recommend Swifties wait for demand to settle and check regularly for a listing that meets their budget. Tickets for Taylor Swift’s UK dates have already sold for as low as 172 GBP on our platform. Also, tickets listed at eye-catchingly high levels rarely, if ever, sell. "
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