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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Caroline Darney

Taylor Swift changed her profile picture to black and white, and the Reputation theories are swirling

Sunday night, Taylor Swift will be in attendance at the 66th Grammy Awards as she hopes her Midnights album can add to her collection of 12 Grammys at home. She’s got a chance to make history by becoming the first ever artist to take home four Album of the Year awards from the prestigious ceremony.

Swift is also looking for her hit “Anti-Hero” to become her first Song of the Year win. In all, the singer-songwriter is nominated for six awards.

MORE: Why Travis Kelce isn’t with Taylor Swift at the 2024 Grammys

But before the show even got underway, Swifties were buzzing. Swift is re-recording her first six studio albums to reclaim ownership of the songs. Fans are anticipating that Reputation (Taylor’s Version) is next to be announced, and think that some clues have emerged.

Sunday morning, Swift’s profile pictures on Twitter (X) and Instagram were swapped out for one in black and white. As Reputation is the era associated with the color black and snakes, Swifites immediately were intrigued.

While it feels unlikely that Swift would use an event like the Grammys to make a big announcement, it’s not impossible.

The profile picture change isn’t the only potential indicator of a looming Reputation (Taylor’s Version) announcement. Put on your clown makeup and let’s dig into some conspiracy theories.

More black and white profile pictures

Swift wasn’t the only one to change her picture to black and white as a couple members of her friend group did the same. Good friend Keleigh Teller and boyfriend Travis Kelce joined the fun 13 days ago, which is a huge number in Swiftie lore.

Picture switch timing

Speaking of 13, Swift changed the profile picture over around 11 a.m. ET, 13 hours before midnight.

A curious timing of website crashing

If you tried to go over to Swift’s website on Sunday evening, you would have been met by an error code. The site came back, but Swifties found some interesting tidbits.

66th Grammy Awards on an interesting date

Although 13 is the number most associated with the singer, the number six is important here. Reputation was Swift’s sixth studio album, and tonight the 66th Grammy Awards take place on February 4. The numerical date of February 4? 2/4. What is 2+4? You got it, 6.

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