One year after their fairytale kiss on the field and hard-earned ticket to the Super Bowl, Taylor Swift and Travis Kelce are back at a repeat AFC Championship game with the Kansas City Chiefs. For the Jan. 26, 2025 match-up against the Buffalo Bills, the pop star confirmed she's just as big a fan of Louis Vuitton as she is of her boyfriend's team.
Swift channeled the loud luxury trend—a proclivity toward stacking designer monograms and easy-to-spot logos—with three game-day pieces by Louis Vuitton. Stylist Joseph Cassell Falconer selected a $5,000 Louis Vuitton jacket from the label's winter collection for the "Archer" singer, along with a coordinating LV beanie. (That piece retails for $550.)
Swift's Arrowhead Stadium-friendly bag also came courtesy of the house, as did two rare pieces of jewelry: a $3,950 ring with Vuitton's Damier print, and a coordinating bracelet worth $18,500. One exception to the all-LV-everything rule was her $32,200 Cartier watch—a gift from Kelce.
Underneath, Swift's look took a more relatable turn. Instead of going entirely head-to-toe designer—like she did with last week's Chanel runway outfit—she turned to a micro-mini pleated skirt and bright-red tights any fan could order. (Those credits haven't yet been confirmed.) The proportions balanced out her oversize jacket—and gave her a chance to sneak some Chiefs red into the look. Swift coordinated her tights to a swipe of her favorite red lipstick and added a pair of stacked-heel combat boots for good measure. Those, however, were Louis Vuitton once again.
By the end of the game, the Chiefs defeated the Bills to advance to the 2025 Super Bowl. History repeated when Swift came down on to the field to congratulate Kelce—and give fans a closer look at her outfit. Photos of the pair embracing also showed off her Louis Vuitton monogram gloves ($495).
This NFL season, Swift's Chiefs game outfits have dialed in (and dialed up) the luxury. Last year, her outfits showed team spirit without the same recognizable logos. In 2024, Swift arrived at the 2024 AFC Championship in an outfit typical of her first NFL season as a VIP Chiefs fan. She combined pieces by women-led brands with her go-to luxury designers, all in Kansas City shades of red and gold.
A red Guest in Residence Sweater—designed by close pal Gigi Hadid—topped a pleated black mini skirt and Christian Louboutin boots. Jewelry from Mejuri, Foundrae, Maria Tash, and Wwake let Swift rep her colors down to her fingertips; she also gave Kelce a shout-out with a custom "TNT" Wove friendship bracelet. By the time the couple faced a swarm of cameras and Chiefs teammates together, Swift also tried on Kelce's New Era Championship Winners' hat for size.
Taylor Swift's game-day style has taken a loud luxury turn this past season. Where her debut as Kelce's No.1 fan largely arrived with vintage Chiefs jackets and official fan merch, her second year in box seats displayed labels like Versace, Dior, and now, Louis Vuitton. One fan-favorite look copy and pasted an entire Chanel runway outfit from the Resort 2025 collection, with knee-high boots and under-$200 gloves for a winter-appropriate finish.
Louis Vuitton has gotten ample screen-time in Swift's outfits, ranging from her $56,000 Tambour watch to an embossed monogram bag and a zip-up LV sweater. Could all those tags suggest she has a bigger partnership with the house coming up soon? (Like a custom Grammys dress, perhaps?)
That question won't be answered until the February 2 awards ceremony, but fans at least know this: With the Chiefs confirmed for the 2025 Super Bowl, Taylor Swift has one more opportunity to assemble a headline-worthy outfit.
