“Every new addition makes Tata Play Binge more dynamic and places it well within the consideration set of the OTT content consumers. With Lionsgate Play, users will have access to a broader range of premium and high-quality content, especially from Hollywood," Tata Play’s chief commercial and content officer, Pallavi Puri, said in a statement.
The Lionsgate Play library consists of Indian originals, along with movies and shows such as John Wick: Chapter 3 Parabellum, Angel Has Fallen, Gaslit, Feels Like Home, Knives Out, Tokyo Vice, Jungle Cry, Hiccups & Hookups and others.
Amit Dhanuka, executive vice-president, Lionsgate Play said the OTT space in India is ever-evolving. “We believe it’s the future – this service aids easy access and content discovery in a cluttered industry, helping both brands reach a wider consumer base. With this partnership, we will offer the best of premium content at an affordable price point with an enhanced viewing experience," Dhanuka said in a statement.
This January, Tata Sky had rebranded itself as Tata Play as it looked to expand its television-cum-OTT (over-the-top) offerings in combined packages. The direct-to-home (DTH) platform had added Netflix to 13 OTT services, including Amazon Prime Video and Disney+ Hotstar, as part of its so-called Binge packs.
