As the backlash against Anheuser-Busch (BUD) brand Bud Light seems to be on a low simmer, conservative shoppers are turning their sights on other companies they believe are "going woke." Most recently, Target (TGT) has become a different kind of target for right-wing volatility online.
Target has always been a supporter of LGBTQ+ rights. The mega-retailer is one of the largest companies to have a 100 score on the Human Rights Campaign's Corporate Equality Index, and over the years it has become famous for its LGBTQ+ clothing and accessories, which usually hit shelves just in time for Pride month in June.
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But some of the "anti-woke" crowd has taken to the internet to rail against the company for its LGBTQ+ offerings. And some shoppers are now accusing the store of partnering with a Satanist.
UK-based artist Abprallen contributed three designs to Target's 2023 Pride collection: two outer-space-themed messenger bags and a sweatshirt reading "cure transphobia." But other items designed by the artist that have no association with Target have drawn ire.
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One item in Abprallen's shop features a pin that reads "Satan respects pronouns." Underneath the post, he explains that "Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty." The theme of the piece is plainly stated: "LGBT+ people are so often referred to as being a product of Satan or going against God’s will, so fine. We’ll hang with Satan instead."
But while right-wing dissenters have used an image of the pin, they fail to mention the bits about Satan existing as a metaphor.
