Take-Two and Rockstar are finally unveiling the first GTA 6 trailer soon, but Take-Two CEO Strauss Zelnick is keeping expectations in check. Zelnick told GamesIndustry.biz that while the company strives to be the best in all areas, he’s also not keen on setting outsized expectations – no matter how much fan interest there is.
“We don’t tend to set particular expectations for any future releases,” Zelnick said. “Our job is to be the most creative, the most innovative, and the most efficient entertainment company in the world.”
“All of our creative teams at all of our labels are trying to create perfection. And the result of that has been that we have 11 franchises that have each sold over five million units in individual releases, and that we have the largest and most diverse collection of owned intellectual property across mobile and console in the interactive entertainment business.”
Take-Two also expects GTA 6 to set a new benchmark for the next decade of entertainment, so there’s at least some measure of “setting particular expectations” in this case, at least. Granted, there’s pretty good reason for those expectations. Zelnick and Take-Two called Rockstar “nothing short of extraordinary” for defying the usual decay curve and managing to realize higher-than-expected revenue on old products, including GTA Online.
“It’s a result of that strategy and the extraordinary effort of our creative team that has led us now to become the No.2 pure play interactive entertainment company on earth,” he said.
Rockstar will debut the first GTA 6 trailer sometime in early December 2023, though there’s still no word as to when the sandbox game will release.
Written by Josh Broadwell on behalf of GLHF
