Morrisons is giving out free cornflower seeds to customers to celebrate the Queen’s Platinum Jubilee. Shoppers will be able to pick up a pack in their local store as the supermarket sets out to give awat 2.75 million packets of seeds.
The initiative launched yesterday (May 16) with customers being given a free pack of seeds at the checkout or online, providing a colourful boost in honour of our Monarch's 70 year reign on the throne.
Community Champions from the supermarket will also distribute them to local schools, care homes and community groups to help spread hope and positivity in their local area.
READ MORE: What happened when I asked for ‘a package for Sandy’ in four Morrisons stores
New research from Morrisons found the majority of people (63%) viewed the Queen as a symbol of hope throughout her reign, placing Her Majesty above other notable figures such as Greta Thunberg (30%) and Bill Gates (27%). In addition, nearly three quarters of Brits (73%) said flowers made them feel hopeful and a further three in five (62%) felt gardening lifted their mood, highlighting the benefit of the activity ahead of the Jubilee celebrations.
Cornflowers are known for their bright blue petals and are so striking that a colour has taken its name - ‘Cornflower Blue’. The flower represents positive hope for the future and is one of the many flowers being used in the Superbloom display at the Tower of London in celebration of The Queen's Platinum Jubilee. These easy-to-grow wildflowers are great for bees and butterflies and can be sown in June to flower in September.
Rebecca Singleton, Community Director at Morrisons, said: “It has been a challenging year for many people in the UK and around the world and we want to help spread hope amongst our customers and communities. The Platinum Jubilee is a time for celebration, and through our millions of Seeds of Hope packs we want the cornflowers, with their bold sapphire shade, to represent brighter and more positive times ahead.”
