Suzanne Jackson, blogger and founder of SOSU Cosmetics, has stepped down as CEO of the business, it has been announced.
After eight years at the helm, Suzanne has decided to hand over the reins to support the additional growth the company intends to embark upon.
The SOSU cosmetics brand started in 2015 with just a contour palette and a range of lashes, and now stocks a line-up of over 100 items across Europe.
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Suzanne will be replaced as CEO by Caroline Dalton wo joins from Primark, where she has held the position of Head of Buying for the last 13 years across a number of categories.
Caroline has over 25 years’ experience working in the Irish retail industry. She worked at Primark during the last number of years of international expansion both within Europe and the US, also led the Primark P.S beauty team for a number of years.
Speaking about the announcement, Suzanne Jackson said: “I am delighted to hand over the reins to Caroline after eight years of being CEO at SOSU Cosmetics.
"Caroline will bring a strong set of leadership skills to help to build out the strategy and direction for the brand’s planned growth. Her particular passion for the beauty industry is clear, and with her support, SOSU Cosmetics plans to invest further in resource and infrastructure to continue to grow the business both at home and abroad. I will continue to be involved in the business at the product development and delivery side.”
SOSU Cosmetics is run by a team of 20 people and is sold in over 2,000 stores across the country, with plans to expand further in the UK and Europe, both in store and digitally. In 2018 the company launched a second brand, Dripping Gold, with a separate range of tanning products.
Wonder Water, the iconic line from the Dripping Gold range, has sold over one million units to date. The SOSU and Dripping Gold brands have collaborated with Dani Dyer and Olivia Atwood and are loved by many celebrities such as Whitney Simmons, Lauren Pope and Megan McKenna.
Pre-tax profits at the award-winning SOSU Cosmetics & Dripping Gold Luxury Tanning brand amounted to just over €1.5m in 2021 with the brands sales positive in line with those of global industry leaders, despite the impact of Covid during this time.
2022 has had a more positive year of trade and forecasts to close out the year with a profit of just over €2m, despite significant movement in freight and distribution costs.
The brand continues to land new relevant products to keep the customer engaged and plans to expand into further skincare and beauty related products in the coming year.
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