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Brian Dillon

Suzanne Jackson reveals new SoSu CEO as she steps down from role

Suzanne Jackson has now stepped down as CEO of SoSu Cosmetics and Dripping Gold brand, handing over the role to Caroline Dalton.

Suzanne announced back in July that she would be stepping down as CEO of her companies. In an interview with VIP Magazine at the time, the influencer and business woman revealed that she wanted to distance her name from the brand to let it stand alone.

"Nobody in America is going to know who Suzanne is anyway. I am very excited for what is to come," she explained.

Read more: The evolution of SoSueMe millionaire Suzanne Jackson from job at reception to buying Dublin mansion

"I have a brand new brand – my own brand – something that is very new to the market that I’m launching next year.

"It’s been in development for the last two years so I’m going to spend a bit of time on that."

Posting a photo with Caroline to Instagram, Suzanne said that she was "humbled" to work alongside the new SoSu chief executive to hand over the reigns of her companies.

She wrote: "I’m so proud of the two brands success & achievements to date. We have a fantastic loyal customer base & audience, who continues to be the centre & focus of both businesses and I want to take this opportunity to thank you all for your continued support of me & the brands - it never goes unnoticed and I appreciate it so much."

The SoSu cosmetics brand started in 2015 with a contour palette and a range of lashes. It now sells over 100 items across Europe.

Caroline Dalton previously held the position of Head of Buying at Primark across a number of categories for 13 years.

Suzanne's success started when she lost her job in HR during the recession. When she got a part time job as a receptionist for 98fm, she got to meet celebrities like One Direction and Ollie Murs and thought it would be fun to write about her encounters with them. After that proved successful, she left her job, released a book, began collaborating with well-known cosmetics brands and eventually established SoSu by Suzanne Jackson.

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