Susanna Reid unimpressed as Richard Madeley makes cheeky condom innuendo about OAPs

Susanna Reid did not look overly impressed as she hosted Good Morning Britain alongside Richard Madeley on Wednesday.

During the latest instalment of the ITV breakfast show, the duo invited Doctor Hilary Jones into the studio to discuss some of the latest medical headlines.

Towards the end of the segment, mother-of-three Susanna turned to her co-host and said: "Richard, you have a medical question for Hilary about another issue don't you?"

Richard quickly replied: "Oh yes, if you go down to a garden centre in... I think it's Finchley... this is where they're rolling these out," as he held up a packet of condoms.

Susanna Reid did not look overly impressed as she hosted Good Morning Britain alongside Richard Madeley on Wednesday (ITV)

"Relate say that people over 65 are in the group most likely now to be developing sexually transmitted infections so they're selling humorously packaged condoms to older people who go to garden centres. What's going on?" he asked Dr Hilary.

Laughing, Dr Hilary responded: "A nice courgette on the front of that particular packet!" before explaining that older people are more likely to be divorced these days and are therefore starting up new sexual relationships and not using protection.

Richard was keen to talk about condoms that are being sold in garden centres targeted at over 65s (ITV)

As Dr Hilary revealed that the condoms are available at garden centres to tempt over 65s to purchase them, Richard blurted out: "But don't plant them because they won't grow!"

Dr Hilary quipped: "Different kind of seeds aren't they we're talking about," but Susanna was not impressed with their remarks.

"Honestly, why do we...." she said before attempting to change the subject.

Richard joked that people shouldn't try and grow what was in the gardening centre packets (ITV)

Some GMB viewers weren't happy with the topic of conversation either and took to Twitter to comment.

"Jebus. Having cornflakes put #GMB on, subject: Vegetable themed condoms for the over-65's - err...what?" one person posted.

Another said: "Oh joy, we have Richard conducting a segment on sex, let’s see how childish he becomes. I wonder if he will make this story about himself like he normally does with everything. #gmb #goodmorningbritain."

And a third person added: "Richard Madeley acting and giggling like an absolute child on #GMB when discussing STIs/sex lives of over 65s. It's such an important topic."

Good Morning Britain airs weekdays at 6am on ITV and ITV Hub.