Support is being offered to those who have lost jobs after the "devastating news" Typhoo Tea is closing its Wirral factory.
In an announcement on March 9, the company's factory in Moreton will close in June 2023 resulting in the loss of up to 90 jobs.
Executive Chairman of the company Mike Brehme said: "We are actively exploring options for a new site, but it will be some time before a suitable location is identified, fitted out and ready."
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The news comes as Typhoo Tea is set mark its 120th anniversary but Mr Brehme said: "These changes allow us to set the business up for the next generation of discerning tea drinkers."
Reacting to the news, Leader of Wirral Council Cllr Janette Williamson, said: “My heart goes out to all those who work at Typhoo. This is devastating news for all the people there and I want them to know Wirral Council will do whatever it can to help support them through the redundancy process and finding new employment.
“The council has worked closely with Typhoo’s owners to offer as much support as possible to try and avoid this outcome but it is now clear that despite everyone’s best efforts this was not possible.
“The local authority will continue to work with Typhoo and look for ways to help this world famous brand find a way to stay in Wirral.”
Mr Brehme said: "Unfortunately the spiralling cost of energy and materials, alongside low levels of productivity achievable at the Moreton factory, make it necessary to close the loss-making site."
He added: "I would like to thank all colleagues who have contributed so much in recent, challenging times and we will do all that we can to assist everyone affected by this announcement."
The company also said supplies of Typhoo products would be uninterrupted by the announcement and people who remain in the business will relocate to a hub to oversee the day-to-day management of the restructured organisation.
Typhoo Tea was taken over by Zetland Capital Partners in July 2021 but had vowed to bounce back after a challenging 18 month period.
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