The ongoing growth in attention for women’s sports in recent years has been long overdue as support comes in from luminaries across the sports business world.
Kansas City Chiefs quarterback Patrick Mahomes and his wife Brittany Mahomes serve as co-owners of the NWSL’s K.C. Current and are among the many vocal ownership groups pushing for financial growth and expansion.
Chiefs Wire’s Ed Easton Jr. spoke to defending NWSL champion NJ/NY Gotham FC forward Midge Purce after her panel at the Bloomberg Power Players New York event featured industry leaders at the intersection of sports, business, and technology.
She opened up about having a legendary NFL quarterback as part of the team’s ownership and the power of celebrity investment in the league.
“Eli (Manning) is the best, and I don’t know how else to describe him. He’s been absolutely fantastic,” Purce explained. “I think there is a demand for women’s sports because people recognize there is something to gain by investing in them. That’s always a good thing. It is great that celebrity owners are trying to get in on the deals. I want to see more.”
Purce is sidelined for the rest of this year due to an ACL injury. Purce explained what is needed to propel the league and women’s sports in the United States.
“I think it’s bigger brand deals, sponsorship deals, and media rights contracts,” Purce said.
NWSL Commissioner Jessica Berman joined Purce on the Bloomberg panel that day to announce Basketball legend Magic Johnson’s investment in the league with the Washington Spirit.
The Mahomes family made a big splash earlier this season when they opened the first stadium purpose-built exclusively for an NWSL team. The Kansas City community and Chiefs have rallied around the Current, making them a permanent fixture in the sports landscape.
Bloomberg Power Players New York featured guests Steph Curry, Grant Hill, WWE’s Roman Reigns, and other sports business leaders engaging in forward-thinking conversations, forging strategic partnerships, and providing insights to empower you to stay ahead of the game.
