An old shopping receipt shared on social media has highlighted the huge increase in prices over the past two decades, as the UK deals with a cost of living crisis. The receipt, from discount supermarket Kwik Save, dates back to 1995, and shows how much the average price of daily essentials have risen.
The 38 items of shopping came to £24.79, with items including Flora, Penguin biscuits, a box of Tetley tea and toothpaste. Chris Eyres discovered the receipt in a box which belonged to his late mother, reports the Liverpool Echo.
Using an inflation calculator, £24.79 in 1995 is worth £60.97 in today's climate in the UK - an increase of £36.18 over 28 years. The pound had an average inflation rate of 3.27 per cent each year between 1995 and today, meaning a price increase of 145.96 per cent, according to in2013dollars.com.
This means that today's prices are around 2.46 times as high as average prices since 1995 in real terms, according to the Office for National Statistics. Items in the shopping list from 1995 included 250g of Flora priced at 48p. Different variations of Flora are now priced at between £1 and £1.50 on a range of popular supermarkets websites.
A multipack of Penguin biscuits was priced at 66p. In 2023, a six pack of these costs around £1. A jar of Mellow Birds coffee came in at £1.45. These are priced at £2.50 in Iceland for a 100g jar, or £5.40 for a 200g jar in Tesco currently. A jar of Heinz Baked Beans came in at 23p. Today, a 200g jar is priced at £1 in Tesco and in Sainsbury's and £1.40 for a 415g jar.
Chris said: "My first reaction was how many items were on the list for a relatively small amount of money. I remember my mum use to go every Thursday when I was a kid and I'd be waiting eagerly what she'd brought me back as a treat.
"I'd run to the car boot to see what was in all the bags. Really friendly people worked there and everyone was polite. Need a payday loan these days to buy 30 odd items."
Kwik Save at one point had more than 800 stores UK-wide, but struggled to survive after the larger supermarkets introduced their own 'saver' brands in the 1990s. It went into administration in July 2007, but was brought back in April 2012, trading from smaller convenience stores.
Commenting on the post on Facebook, one person said: "This reminds me of my mum's list! Ovaltine and Mellow Birds. Haven’t touched either since the 90s… Proper nostalgia trip!"
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