A supermarket accused of 'taking the mick' out of customers with price rises has hiked the cost of basics once again. We reported last week how shoppers said that Morrisons is 'laughing at customers' with regular increases.
The hikes have been highlighted in our weekly comparison of basics like milk and bread, which has been keeping track of the costs of the same eight products at the six main supermarkets - Tesco, Aldi, Asda, Lidl, Sainsbury's and Morrisons.
It's the latter that has been in the spotlight most as it went from being the cheapest, before quickly climbing to become the most expensive over a matter of weeks.
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After last week's comparison saw the overall bill rise from £11.25 to £11.78 in the space of a week, disgruntled shoppers had their say.
"They're really taking the mick now," said one. "I've shopped there for years, but the prices seem to be going up more than anywhere else. It feels like they're laughing at us."
However it hasn't stopped further rises this week, as the retailer has increased the price of its two-pint bottle of milk, from £1.15 to £1.25, and its cheapest Savers teabags, from 59p a pack to 65p.
It takes the overall bill for the eight items - a two-pint bottle of milk, a loaf of bread, coffee, teabags, butter, beans, chicken breasts and mince - to £12, the highest it's been since we began looking at the prices at the end of March, when Morrisons' total came to £9.69 and the lowest was Aldi at £9.13.
Morrisons is the only supermarket where the cost has increased this week. The only other change has been at Tesco, where a reduction in the price of its mince to £1.69, as part of its Aldi price match, means it joins Asda in the cheapest spot, with both bills coming to £10.12.
It puts Lidl in third place at £10.17, followed by Aldi at £10.30, Sainsbury's at £10.84 and Morrisons at £12.
The only slight difference in sizes is the baked beans, which range from 400g in Sainsbury's and 410g in Asda and Morrisons, to the standard 420g in Aldi, Lidl and Tesco. Where Asda's pack of chicken is larger, we've worked out the equivalent price for a fairer comparison.
Morrisons has been keen to point out the number of money-saving initiatives it is running at the moment, including the kids eat free offer, which runs daily in all its cafes, with every adult meal £4.99 and over.
If used alongside its 'Daily Special' meal of the day for £4.99 - weekdays from 3pm - it means a family of four can eat for £9.98.
It also unveiled 'a new and improved' My Morrisons app earlier this month, offering a loyalty programme which 'makes it easier for customers to save money'. It's a cash-reward system, rather than points-based, so it 'means customers no longer need to save up their points or wait for vouchers'.
Where are you finding the cheapest products at the moment? Let us know in the comments here.
Here's the shopping list and total for each supermarket (as of Friday, July 29)
Asda
Loaf of white bread 800g (Just Essentials) - 39p
Milk 2 pints - £1.15
Coffee 200g (2 x 100g Just Essentials) - £1.50
Teabags 160 (4 x 40-pack Smart Price) - £1.12
Salted butter 250g - £1.75
Beans 410g tin (Smart Price) - 25p
Chicken (bigger 350g pack for £2.65) - equates to £2.27
Mince 500g 20% fat - £1.69
Total £10.12
Tesco
Loaf of white bread 800g - 36p
Milk 2 pints - £1.15
Coffee 200g (2 x 100g) - £1.70
Teabags 160 (2 x 80-pack) - £1.30
Salted butter 250g - £1.75
Beans 420g tin - 22p
Chicken 300g - £2.25
Mince 500g 20% fat - £1.69 (down from £1.89)
Total £10.12 (down from £10.32)
Lidl
Loaf of white bread 800g - 36p
Milk 2 pints - £1.15
Coffee 200g - £1.69
Teabags 160 - 99p
Salted butter 250g - £1.72
Beans 420g tin - 22p
Chicken 300g - £2.15
Mince 500g 20% fat - £1.89
Total £10.17
Aldi
Loaf of white bread 800g - 36p
Milk 2 pints - £1.15
Coffee 200g - £1.69
Teabags 160 - £1.29
Salted butter 250g - £1.75
Beans 420g tin - 22p
Chicken 300g - £2.15
Mince 500g 20% fat - £1.69
Total £10.30
Sainsbury's
Loaf of white bread 800g - 36p
Milk 2 pints - £1.15
Coffee 200g £1.69
Teabags 160 - £1.29
Salted butter 250g - £1.75
Beans 400g tin - 21p
Chicken 300g - £2.50
Mince 500g 20% fat - £1.89
Total £10.84
Morrisons
Loaf of white bread 800g - 79p
Milk 2 pints - £1.25 (up from £1.15)
Coffee (2 x 100g) - £1.70
Teabags 160 (2 x 80-pack Savers) - £1.30 (up from £1.18)
Salted butter 250g - £1.99
Beans 410g tin - 29p
Chicken 300g - £2.49
Mince 500g 20% fat - £2.19
Total £12 (up from £11.78)
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