Lincoln-based SuperFOIL Insulation has struck a deal to supply 750,000 sq ft of insulation to every one of Travis Perkins’ 48 UK stores.
As energy prices continue to soar the business has announced it is also supplying its products to ScrewFix and Aldi.
A spokesman said: “With the energy price cap having risen by £693 and energy company bosses forecasting a further £1,000 rise from October, key retailers are stocking SuperFOIL in an effort to help customers drive down heating bills.”
The family-run business employs 31 people at its headquarters in Lincoln, and is supplying builders merchant Travis Perkins with eighteen and a half truckloads of its products.
The company has also struck a £500,000 contract with ScrewFix and its products will be featured as an Aldi Specialbuy this October, which is taking 30,000 rolls of insulation and a further 70,000 rolls of securing tape.
The business said that will be followed with a further Specialbuy offer in January 2023 for pipe insulation.
Managing director William Bown said: “At a time when energy bills are making headlines and putting millions of households under real financial strain, it makes us tremendously proud to know that we’re helping thousands of families and businesses across the nation drive down energy bills with proper insulation.
“Insulation really is the first line of defence against spiralling energy costs and even simple DIY improvements are a cost effective way to reduce energy use.
“With SuperFOIL insulation being stocked by so many major retailers and wholesalers, we can reach an enormous range of customers, from expert tradespeople to those who dabble in DIY.
“For a family business with just 31 people, the support of these big names is a fantastic opportunity and it’s great to have our products get the recognition they deserve, taking pride of place among some of the best-known brands in Britain.”
The business is also in talks with Wilko, as well as finalising an upcoming in-store promotion with Wickes.
To help the company meet demand, it is investing £500,000 in its production line this year, enabling it to manufacture more insulation at its HQ in Lincoln and produce a wider range of products.
