Superdrug has announced a new campaign in partnership with poverty campaigner and activist Jack Monroe to help with the cost of living crisis.
Part of the scheme is the Shop Smart initiative which will help customers understand how they can keep costs down when shopping for beauty and hygiene products. Superdrug and Jack are aiming to ensure people have access to the basic dignities through a number of initiatives and offers.
The retailer is also adding a further 30 products to its Price Freeze Promise - a commitment to freeze the prices of 130 everyday essential items across personal care, beauty and healthcare, to reassure customers that Own Brand prices won’t increase for at least a year.
READ MORE: We compared the cost of toiletries from B&M, Superdrug, Savers and Boots
Superdrug says it's introducing a number of employee initiatives to look after the financial wellbeing of colleagues nationwide. The retailer’s employees receive a minimum of 30% off Own Brand items and 10% off Branded products, and plans to build on these discounts. Fuel reimbursement has moved to above the HMRC advisory rate and Superdrug teams will also soon be offered bespoke webinars in areas such as pensions, budgeting and financial well-being.
The retailer also has over 100 donation bins across its stores nationwide as part of its ongoing charity partnership with Beauty Banks. Superdrug is also introducing a Buy One, Bank One scheme to help increase product donations.
Jack Monroe said: “There’s been a lot of discussion recently around soaring energy costs and rising food bills, and the cost of toiletries and personal care essentials are also rising steeply, which leaves many people unable to afford the basics needed for personal health hygiene and dignity.
“It’s embarrassing to not be able to afford things that others might take for granted, like soap, tampons, deodorant, toothpaste, shampoo and hygiene poverty is fast becoming a hidden impact of the Cost of Living crisis. That’s why the work Superdrug is doing here is so needed and I hope that by sharing some ‘Shop Smart’ tips together that we can help in some small way.”
Simon Comins, Chief Commercial Officer at Superdrug said: “Superdrug’s vision has always been to make health and beauty accessible to all. With rising cost of living, we wanted to act quickly to ensure our colleagues are well looked after and our customers well supported. We don’t believe shoppers should have to compromise when it comes to their health and beauty purchases, so our Price Freeze Promise is committed for a year on 130 Own Brand essential items.
“Despite rising cost of goods, we also remain committed to offering all of our customers discounted Star Buys and our Health and Beautycard users, member only pricing.” You can find your nearest Superdrug store here.
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