Superdrug fans have been blown away by a £10 primer that "makes foundation last all day".
Happy customers have been leaving five-star reviews online after trying the e.l.f Power Grip Primer, with many comparing it to high-end product MILK Makeup Hydro Grip Primer. Customers who make the switch will save £7 by choosing the e.l.f primer, while also getting more than double the quantity.
Superdrug describes the £10 item as "a gel-based ingredient-driven face primer that smooths and blurs your complexion while gripping your makeup to help it last longer".
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It has a 4.6/5 rating on the Superdrug website, with dozens of top-rated reviews. One happy shopper said: "This is my new go-to primer as it pairs beautifully with both liquid and powder foundations, and prevents foundation from settling into my pores and fine lines.
"It's often compared to MILK Makeup Hydro Grip Primer and having done a side my side application/wear time test, I can confidently say that e.l.f Power Grip Primer wins hands down."
A second said: "The Hyaluronic acid helps the skin to stay hydrated and look more plumped. But what I loved the most about the product is that it really makes the foundation stay in place for the whole day. Very pleased overall".
A third added: "It takes about 30 seconds to dry, and gives a lovely smooth base, so when you then apply foundation it looks flawless and lasts all day", while a fourth said: "Been looking for something to keep my make up on all day and it does just that! Best primer I’ve used." You can buy the e.l.f. Power Grip Primer for £10 on the Superdrug website here
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