One bold bettor lost millions as a result of the late touchdown which saw the Los Angeles Rams seal Super Bowl glory on Sunday night.
The Cincinnati Bengals came into the fourth quarter with a slender lead and the hope that they would be able to hold on to it for their first ever Super Bowl success.
But it wasn't to be, as quarterback Matthew Stafford orchestrated a 78 yard drive which ended with Cooper Kupp's touchdown with 85 second left on the clock.
And any hope of another late plot twist was ended as Aaron Donald sacked Bengals quarterback Joe Burrow to bring a premature end to their final drive.
Burrow and his team-mates were left devastated, and it also wasn't an ideal outcome for a Texas businessman who had staked millions on the outcome of the game.
Jim 'Mattress Mack' McIngvale, who owns three furniture stores in Houston, was surprisingly calm about the situation after the game.
That's because it is only really his customers who have lost out, as he would have used the winnings to cover a promotion at his stores which would have given away furniture and mattresses for free.
"It's tough to lose almost $10 million," he told The Action Network. "But all that matters to me is family and my customers and I would have loved to see them win."
So Mattress Mack would have been out of pocket no matter what the result was – but the Rams' win means his customers have missed out on the chance to get their furniture for free.
In total, the Texan has had a rough few weeks on the gambling front, with losses totalling £11m.
He had backed Alabama to win the National College Championship game last month, but Georgia came out as the winners.
And his three picks for the NFL title – the New England Patriots, the Tennessee Titans and the Bengals – all turned out to be losers as well.
Still, McIngvale was keen to stress that there are more important things in live than money and sports, after watching the Super Bowl game at a charity which helps military personnel suffering from PTSD.
"When you watched your friend get shot and killed in battle and it has affected you your entire life, losing a game doesn't mean that much anymore," he added.
Ken Fuchs, head of Ceasars Sportsbook, which took the bet, said: "This has been another exciting ride with Mack and it was a thrill for Caesars to be on one side of the largest legal sports bet in history.
"With nearly $10 million down, Mack's conviction for the Bengals was true to his all-in character. We look forward to the next head-to-head with him."
