Super Bowl attracts semi-super numbers

According to Seven, the Los Angeles Rams’ 23-20 Super Bowl win over the Cincinnati Bengals had an average national audience of 583,000, including 49,000 viewers on 7plus. That’s up 33% on the 2021 Super Bowl, and is the second biggest Australian Super Bowl audience. A further 105,000 Foxtel viewers watched on ESPN.

The bigger audience is interesting because 2021’s game was more high profile due to the presence of legendary quarterback Tom Brady, who won in dramatic fashion at what was then his new club, the Buccaneers.

Seven’s broadcast of the winter games held up — 818,000 for the night, 782,000 for the evening, 775,000 for the late. MAFS was the most watched non-news program with 1.15 million.

Network channel share:

1. Seven (35.2%)
2. Nine (27.2%)
3. Ten (15.8%)
4. ABC (14.4%)
5. SBS (7.3%)

Network main channels:

1. Seven (26.4%)
2. Nine (20.9%)
3. ABC (10.7%)
4. Ten (10.5%)
5. SBS ONE (3.9%)

Top 5 digital channels: 

1. 7mate (3.9%)
2. 7TWO (3.4%)
3. 10 Bold (2.5%)
4. 10 Peach (2.4%)
5. Gem (2.3%)

Top 10 national programs:

1. Seven News 6.30 — 1.51 million
2. Seven News — 1.494 million
3. Married at First Sight (Nine) — 1.15 million
4. Nine News 6.30 — 1.109 million
5. Nine News — 1.106 million
6. 7pm ABC News — 920,000
7. A Current Affair (Nine) — 916,000
8. The Chase Australia 5.30pm (Seven) — 868,000 
9. Home and Away (Seven) — 821,000
10. Winter Olympics, night 10 (Seven) — 818,000

Top metro programs: Seven News — 1.012 million

Regional Top 5: Seven News 6.30, 529,000; Seven News, 482,000; Home and Away, 325,000; MAFS, 315,000; 7pm ABC News, 305,000.

Losers: MAFS, once again irredeemable.

Metro news and current affairs:

1. Seven News — 1.012 million
2. Seven News 6.30 — 981,000
3. Nine News 6.30 — 835,000
4. Nine News — 922,000
5. ACA (Nine) — 652,000
6. 7pm ABC News — 615,000
7. 7.30 (ABC) — 496,000
8. The Project 7pm (Ten) — 377,000
9. Media Watch (ABC) — 357,000
10. Four Corners (ABC) — 337,000

Morning (national) TV:

1. Sunrise (Seven) — 425,000/258,000
2. Today (Nine) — 300,000/201,000
3. News Breakfast (ABC) — 280,000/189,000
4. The Morning Show (Seven) — Pre-empted
5. Today Extra (Nine) — 158,000
6. Studio 10 (Ten) — 49,000

Top 5 pay TV programs:

1. Super Bowl (ESPN) — 105,000
2. Paul Murray Live (Sky News) — 82,000
3. Paul Murray Live (Sky News) — 68,000
4. The Bolt Report (Sky News) — 60,000
5. Credlin (Sky News) — 50,000