Sunderland manager Tony Mowbray admitted once again that he wants more from Manchester United loanee Amad after his side's 0-0 draw with Blackpool on Tuesday night.
Since joining from United in the summer, the 20-year-old has failed to either score or assist for the second tier side in any of the five matches he has featured in. Amad was given the opportunity to start in the centre-forward role against the Tangerines but was hauled off just before the hour mark.
Before the fixture, Mowbray had told the press what he was demanding from Amad. "He's just a young boy really, but he's supremely talented," he explained.
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"To see his touch, and see how fast and direct he is, it's a lovely thing to watch on the training pitch. You see how talented he is, and you can see why he's at Man United, but you can also understand why he's out on loan, to develop the core materials you need to be a competitive footballer. He needs to find a better end product."
Amad was unable to show Mowbray what he could do against Blackpool and the former Middlesbrough and Blackburn Rovers boss was left repeating his concerns. "We need him to shoot more," the 58-year-old explained post-match.
"It’s something I tell him every single day. It’s almost as if he wants to score a brilliant perfect goal. He faints to shoot, sits somebody down, skips passed the next one, faints to shoot and the goalie dives and he rolls it in the corner. We all then go ‘wow’.
"He’s in the middle of the box on his favoured left foot ten yards out. He has just got to smash that in and he waits for the defender to come so he can skip past him."
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