Sunderland boss Tony Mowbray believes Amad's ability on the ball and mentality should help him progress at Manchester United.
Amad, 20, signed for United for a fee of £19million rising to £37m in October 2020 and that was a large sum for a youngster who had only played nine times, making just three starts, for Atalanta's first team.
Club figures hoped they were signing a talented winger for the future and after joining Championship club Sunderland on loan in August, Amad has shown clear signs of potential with a string of impressive performances.
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After taking some time to settle in the North East, Amad won the Player of the Month award in the Championship for December and he's contributed a total of nine goals and two assists in 20 league starts for Sunderland this season.
Mowbray was asked for his thoughts on Amad this week and he spoke highly about his ability when dribbling with the ball.
"I think my first game was against Rotherham at home and I didn’t see him [Amad] beforehand," Mowbray told MUTV. "We picked the team but we’d only had one day’s training and I think he got introduced to the crowd at half-time in that game.
"After a few weeks, I think all the coaching staff could see the talent, I’m going to say the brilliance he has with the ball. The ball seems so easy to him, on his left foot, but he needed to build his own confidence levels up, I think to the point where, maybe eight weeks ago, he was scoring almost every game. I think he goes through one spell of five in six games, something like that.
"A wonderful talent but, as you say, he’s quite a shy kid who never puts himself really forward, he never peeps up and says why didn’t you do this, why aren’t I getting the ball here, I should be getting it more. I just tell the team really to try to get it to Amad.
"Work the ball to Amad, work it to Patrick Roberts, work it to Jack Clarke, to the talent in the team. Generally, they make the right decision with the ball and we’re all delighted with Amad and his progress."
Mowbray heaped further praise on Amad by describing him as a 'maestro with the ball', which he considers his greatest strength.
"We’re delighted he’s here. I hope he’s progressing, I hope Manchester United see the development of him, just playing football. I know Gary Pallister very well and I sit with Pally sometimes and we have a coffee," he added.
"I say to him the football club shouldn’t worry about the boy with the ball. I say worry, I’m sure they don’t as they paid a few quid for him and know what they’ve bought. If he’s got the right personality and only time will tell when he is among the star players at United.
"And whether he can integrate and become part of what they want to do because they shouldn’t fear he is going to lose the ball too often or give the ball way or make bad decisions. At this level, he is a maestro with the ball.
"If feels for me, at United, he would integrate with those high-quality footballers and they wouldn’t have any problem lending him the ball, as you might say in football, as sometimes you give the ball to somebody knowing he’ll give it to you back or slip you in to score. The ball is not a problem for him, whatever he does with it.”
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