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Daily Mirror
Daily Mirror
Entertainment
Sam Elliott-Gibbs

Sue Radford's net worth - mum-of-22's incredible social media, TV and business earnings

Sue Radford is often quizzed about how exactly she funds her mega family but despite the suspicions, they don't rely on handouts.

That's because they already boast an impressive net worth - and it has nothing to do with getting a helping hand.

The Radfords are very much self-sufficient as they live on the income from Noel's family bakery business as well as their social media platforms and TV series.

There's also the fact that many of their kids are old enough to pay their way!

Sue and her brood may be comfortable, jetting off on fantastic holidays like the trip to DisneyWorld is Florida recently proved.

Sue Radford says her family aren't rich - but they don't struggle! (Instagram/ @theradfordfamily)
Not all of her kids can pay rent, but some of them can! (Instagram)

But she stressed they're not rolling in it - and have to budget like the rest of us.

When previously asked if their family were secretly rich, Sue replied: "Absolutely not, we're definitely not secret millionaires.

"To me rich would be having the big mansion, the flash cars and quite a few hundred thousand in the bank, to me that would be rich but we are not that."

But they're not exactly struggling - and the only help they get is through child benefits.

So how much is Sue worth and what is her income? Here’s all we know…

Fingers in plenty of pies!

They work very hard for their life and have a very popular business (Radford Family)

It's fair to say the Radford's have their fingers in quite a few pies.

Thanks to hit Channel 5 show 22 Kids and Counting, most of us have seen their family's 10-bed home in Morecambe, Lancashire.

The property alone is said to be worth £975,000 - probably not surprising with the number of rooms needed!

Then there's the family bakery business which has been cooking up a healthy profit for many years.

The Radford Pie Company is located near the family home in Heysham, Lancashire. Dad Noel runs the bakery and has worked as a professional baker for more than 25 years.

In a team effort, Sue oversees all the orders coming in and acts as "chief taste tester" while daughter, Chloe worked in the bakery shop for five years.

Britain’s biggest family have spent over £1million raising their children, but they also manage to live a luxury lifestyle (theradfordfamily/Instagram)

Their son, Daniel also contributes to the family business, taking orders and preparing the pies for delivery among other jobs.

It’s not clear exactly how much Noel and Sue earn from Radford’s Pie Company, but fans have speculated that it’s a fairly lucrative endeavour after the family revealed that they had outgoings of more than a million pounds in 2021.

When previously asked if the family were secretly rich, Sue responded: "Absolutely not, we're definitely not secret millionaires.

"To me rich would be having the big mansion, the flash cars and quite a few hundred thousand in the bank, to me that would be rich but we are not that."

Rent from kids

If you're old enough, you pay your way in a very busy household (Instagram)

With a large number of mouths to feed and bills to pay the couple also receive a small amount of money from some of their older children who still live with them.

During their TV show, one of the older children, Chloe shared: "Us older ones do pay a little bit of board, granted it's not a lot but I am trying to save up for my own house at the moment.”

Mum, Sue added: "We've always said if you want to buy somewhere, rent is dead money so we would rather you saved that money up and stayed at home for a bit longer.

"But me and Noel believe they should pay board, if they are earning we've always been brought up to pay board."

Social media income

They also run their YouTube channel and film for Channel 5 TV show 22 Kids and Counting (@theradfordfamily/Instagram)

There's clearly a big interest in Britain's biggest family - and that means there's money to be made on social media.

While they make money through their pie business, Sue and Noel also take a wedge through their brand partnerships on social media and their TV show.

Their YouTube channel has a huge 360,000 subscribers and their Instagram boast over 500K followers.

Don't forget, they are also paid a fee for their reality TV show, 22 Kids and Counting.

The hit Channel 5 show is about to release its fourth series but the precise amount they will earn from this has not been publicised.

Their TV career started in 2014 when the family filmed their first series of 15 Kids and Counting and soon shot to fame - the family has rapidly grown since.

They have also collaborated with some huge international brands including Amazon, EE and Disney who are no doubt able to offer hefty fees for sponsored posts.

When previously criticised for spending money on their kids, Sue hit back and said: “We’ve worked extremely hard to get to where we are now.

“I think people forget that we don’t just have our bakery, we also work very hard on our media company and filming for our new program just like lots of other 'influencers'.

"I hate that word but most YouTubers don’t also run a very successful business."

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