Subway's limited edition Creme Egg melt has 'gone too far', according to shoppers. The bizarre six-inch sub, toasted and filled with the gooey Cadbury treat, has gone on sale on Good Friday (April 7) at just a handful of stores.
It's available for one day only - but for some shoppers it's a concoction that's just not needed, reports the Manchester Evening News. “This is the grossest thing Subway has ever done and that’s saying a lot,” @BeauBennett19 tweeted.
@defnoodles said: “This better be an April Fools' joke.” While Twitter user @zburnham781 said: “We as a civilization need to step back and ask ourselves if we've gone too far,” while @WallyThaGreat simply added “disgusting.”
Some fans came to the defence of the Easter sub, however, with @LisaMayOfficial saying: “I’m sorry but I kinda want it lol.” And @2PickNeedham wrote: “Looks like melted chocolate on bread, I see no problems.”
The limited edition sub had been made available for free at four participating restaurants - in London, Liverpool, Swansea and Glasgow. As many as 500 melts were due to be given away across the four stores on a first-come-first-served basis.
Rusty Warren, senior NPD and product innovation manager at Subway, said: "We're delighted to have collaborated with Cadbury this Easter. Our Italian White Bread and Cadbury Creme Eggs make the most flavoursome combination - a perfect seasonal treat!
"All the team at Subway are especially excited to see how those Subway fans with a sweet tooth respond to this delicious SubMelt."
Charlotte Docker, brand executive for Cadbury Creme Egg, said: "When Subway approached us to create this eggs-traordinary Submelt, we simply couldn't resist! The highly-anticipated Creme Egg season is in full swing and we’re so excited to launch this innovative product with Subway as a final hoorah of the season
"We can't wait for the response of those lucky enough to try this surprisingly delicious merging of sweet and savoury."
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