Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Forbes
Forbes
Business
Carrie Coolidge, Contributor

Sub-Zero Launches Cove Dishwashers, Setting A New Standard In Luxury Kitchen Appliances

Known worldwide for making the best built-in and integrated kitchen appliances on the market, from its Sub-Zero refrigerators to its Wolf ranges and ovens, the company is launching state-of-the-art dishwashers under the Cove brand.

Homeowners, architects and interior designers can rejoice. Sub-Zero, the family-owned Madison, Wisconsin-based company, has introduced a third brand, known as Cove, completing the trifecta of kitchen appliances.

Known worldwide for making the best built-in and integrated kitchen appliances on the market, from its Sub-Zero refrigerators to its Wolf ranges and ovens, this month, the company, now in its third generation of family ownership, is launching state-of-the-art dishwashers under the Cove brand.

After six years of extensive research and testing, Sub-Zero introduced the Cove dishwasher to the market at the Architectural Digest Design Show in New York in March. Available to order this month, the 24” dishwasher is unlike any other. Engineered to be soundproof with more than 23 pounds of insulation (far more than most other dishwashers), the Cove dishwasher is near-silent when operating (with a noise level of 42dB). In fact, a light illuminates when it is operating, as it is so quiet that it is difficult to know whether it is on or off.

Available to order this month, the 24” dishwasher is unlike any other. Engineered to be soundproof with more than 23 pounds of insulation (far more than most other dishwashers), the Cove dishwasher is near-silent when operating.

“It is much more substantial than most of our competitors and there was a lot more material used to make it,” says Jeff Sweet, Product Marketing Manager at Sub-Zero. “There was a lot more testing put into it, too, and they are built to last twenty-plus years. For Cove, we used the same reliability standards, the same testing standards, and the same quality standards that you would expect from our brands. We are excited. It is a long time in the making.”

With a suggested retail price of approximately $2,100, the dishwasher will be available with two model options (with or without a water softener.) Both models are panel-ready for custom cabinetry or available in stainless accessory panels with tubular or pro handles that coordinate perfectly with Sub-Zero and Wolf appliances to the delight of kitchen designers near and far.

With a suggested retail price of approximately $2,100, the dishwasher will be available with two model options (with or without a water softener.)

Offering state-of-the-art technology, Cove units are connected-capable, allowing users to receive notifications to their mobile devices when it’s time to replenish items like dishwasher detergent and rinse aid. And because the machine has fully adjustable interior with adjustable heights and tines, it can be used to clean oversized items like large pots—in fact there is virtually no utensil, tool, or pan that won’t fit inside. It is also designed to accommodate square plates, unlike most other dishwashers.

The Cove is so flexible, it can be filled with wine glasses by using both the top and bottom levels—which is perfect for hosting a cocktail party. There are also two options for cleaning cutlery (both rack and basket). And as there are no screws in the machine, it is easy to clean the appliance.

The Cove is so flexible, it can be filled with wine glasses by using both the top and bottom levels—which is perfect for hosting a cocktail party. There are also two options for cleaning cutlery (both rack and basket). And as there are no screws in the machine, it is easy to clean the appliance.

The machine has two pumps and two motors, as well as a state-of-the-art filtration system that is superior to all others. According to Sweet, the girth of the baskets is significantly larger than that of competitors, and the company used higher quality materials to manufacture the dishwashers.

The interior of the dishwasher is lit with LED lights when open, making it easy to see. And with water nozzles strategically placed throughout the dishwasher, dishes are thoroughly cleaned and sanitized without the need to pre-wash, re-wash, or spot-polish.

As the machine has a fully adjustable interior with adjustable heights and tines, it can be used to clean oversized items like large pots—in fact there is virtually no utensil, tool, or pan that won’t fit inside. It is also designed to accommodate square plates, unlike most other dishwashers.

Cove dishwashers will receive the same service as the rest of the Sub-Zero and Wolf product lines as the company’s preferred partners and service providers have been trained to service the Cove brand, providing a seamless experience for owners. The Cove dishwashers are under the same umbrella as the rest of the Sub-Zero and Wolf appliances, and as such will be installed and serviced by the same service providers.

Coinciding with the launch of the Cove dishwasher line, Sub-Zero is rolling out a host of additional connected features across its product categories that enable users to control temperatures, select oven modes and wash cycles, and automatically restock consumable goods through Amazon Dash Replenishment Service directly from the Sub- Zero, Wolf, and Cove owner’s app. Connectivity kits will also be available to retrofit current Sub-Zero refrigeration and wine storage and Wolf cooking appliances.

The interior of the dishwasher is lit with LED lights when open, making it easy to see. And with water nozzles strategically placed throughout the dishwasher, dishes are thoroughly cleaned and sanitized without the need to pre-wash, re-wash, or spot-polish.

“We understand there is no one-size-fits-all solution when it comes to kitchen appliances,” says Jim Bakke, president and CEO of Sub-Zero Group, Inc. “Our latest innovations demonstrate our commitment to purposeful design through versatile appliances that transform to the individual needs of the cook and ultimately deliver optimal cooking results.”

Cove dishwashers will be available for purchase in North America, including Canada and Mexico.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.