CEO Dane Murphy is confident "balanced and purposeful" investment will make Nottingham Forest an attractive proposition as they aim to "solidify" in the Premier League.
Having ended a 23-year absence from the top-flight with Sunday’s Wembley victory over Huddersfield Town, the Reds are now aiming to stay there. Owner Evangelos Marinakis has already ploughed millions into the club, and has said he will continue to splash the cash to back manager Steve Cooper.
It is not just in the dressing room where Forest want to strengthen, however. Murphy says the aim is to continue to "grow", and believes there will be no problem in retaining and recruiting the right people.
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Transfer talk
Nottingham Forest are understood to be considering a move for Chelsea striker Armando Broja following promotion to the Premier League.
Broja spent last season on loan at Southampton and enjoyed an excellent spell before tailing off in the final weeks off the campaign, scoring six goals and registering one assist in 32 appearances. The 20-year-old is a quick and powerful number nine who is highly rated at Stamford Bridge and has been linked with Everton and West Ham in recent days.
With four years left on his contract, Chelsea are unlikely to sell with Forest far more likely to push for a loan deal if they do move. The Reds will count on manager Steve Cooper's excellent reputation for developing young talent and will be able to point to the progress of Djed Spence and James Garner this season during their loan spells.
Forest are also ready to move for Wolves forward Morgan Gibbs-White, who excelled on loan in the Championship with Sheffield United.
Cooper praise
Nottingham Forest defender Joe Worrall has heaped praise on manager Steve Cooper for transforming what appeared to be “a bit of a misfit team” into promotion winners.
The Reds can now start planning for life in the Premier League after a 23-year wait to get back to the top-flight. Victory over Huddersfield Town at Wembley on Sunday completed a remarkable turnaround under Cooper.
The Welshman picked up a team which was bottom of the Championship table when he walked in and carried them to success in the play-offs. Worrall says it was a squad packed with quality, which Cooper helped bring together.
"It's been a long time coming. It doesn't just happen overnight. It doesn't just happen with a month to go,” said the centre-back, who captained the side under the arch.
Lowe valuation
Nottingham Forest reportedly had a bid of about £2m rejected for defender Max Lowe in January.
The Sheffield United full-back has enjoyed a successful loan spell on the banks of the Trent. Although hampered by injuries, he played a key role as Steve Cooper’s side secured promotion to the Premier League.
Earlier this week, Sheffield United CEO Steve Bettis hinted the Reds had tried to sign Lowe on a permanent basis midway through his loan spell. The Sheffield Star claim an offer of roughly £2m was put forward, but the Blades valued the player at more than double that amount.
Forest are expected to try to sign Lowe again this summer, as they aim to keep the majority of the squad together. But Bettis has said United are under “no pressure” to sell the 25-year-old.