Stella McCartney is facing a backlash for putting up “indecent” posters to promote her upcoming fashion campaign.
Critics approached her firm with claims that foul-mouthed blurb for the Summer 2025 adverts could be seen by children.
Following criticism, one on a phone box in Oxford Street was pulled down. Another on a wall in Camberwell has been pasted over.
New publicity - featuring US actress Eva Mendes and British singer Raye - is intended to showcase Stella McCartney Ltd’s advocacy for “cruelty-free, luxury fashion” but states: “It’s about f***ing time.”
Coats in the range are listed online for £5,000 and handbags cost nearly £2,000.
Ex-teacher Kate, 61, a grandmother who complained to the company, said: “I’m not a prudish person.
“I swear like a trooper myself and get to [Crystal Palace FC’s home ground] Selhurst Park, so I know all the swear words, but I don’t want children reading that word anywhere.”
SAVE WHAT YOU LOVE: How do you say Rasant? Introducing our new #vegan trainer with #adidasWomen debuted at the #StellaSummer25 runway show.
— Stella McCartney (@StellaMcCartney) October 3, 2024
Sign up to shop the #Rasant trainer first at https://t.co/vO9fPdcPyo#StellaMcCartney #PFW25 #SaveWhatYouLove #StellaRyder pic.twitter.com/WfjUAPgVTd
The woman, who did not wish to give her surname, added: “I think a big corporation like Stella McCartney Ltd has a duty to children.”
She claimed she received a “patronising” response from the company after she complained, explaining: “They said, ‘It’s about animal welfare’, but they don’t seem to have thought much about children’s welfare.”
The Standard contacted Stella McCartney Ltd for comment.
