Athleisure, which combines athletic and leisure wear, has gained popularity once again as social events and travel return to normalcy. This fashion trend effortlessly combines style and comfort, catering to modern consumers who seek versatile and sophisticated clothing and accessories suitable for both casual and formal occasions. While being fashionable and trendy are important aspects of athleisure, consumers are increasingly conscious of the eco-friendliness of brands and their use of sustainable materials.
In the ever-growing athleisure market, several Hong Kong companies have made a significant impact with their fashionable clothing, shoes, and accessories. Brands such as BIG HORN, GOURAMI, INNIKALI, The Korner, and LONO Wear are at the forefront of this industry.
These companies design collections that cater to the needs of modern city dwellers, offering comfortable streetwear fashion, stylish athleisure shoes, and accessories. Sustainability is a key focus for them, as they prioritise using high-quality fabrics that are environmentally friendly. By providing consumers with the opportunity to express their personal style through comfortable, fashionable, and sustainable clothing, these brands have garnered a global following.
Now, let's delve into why BIG HORN, GOURAMI, INNIKALI, The Korner, Lemonglasses, and LONO Wear have cultivated such a loyal and widespread fan base.
BIG HORN https://bighornhk.com/
In 2011, visionary designer Kevin Ching embarked on a mission to revolutionise the eyewear industry by introducing BIG HORN. With a vision of "Design For You, Design For People," BIG HORN combines creativity, uniqueness, fashion, and simplicity, offering eyewear suitable for any occasion to celebrities, artists, and fashionistas.
Each design from BIG HORN is a fusion of fashion, art, culture, attitude, and traditional craftsmanship, resulting in wearable statements of casual and comfortable sophistication. These award-winning frames are crafted using biodegradable and sustainable materials, and they can be customised with or without prescription lenses, all while providing standard UV400 protection.
For more information, Visit the BIG HORN website, where worldwide shipping is available.
Lemonglasses https://www.lemonglasses.store/
Lemonglasses is a leading eyewear brand that combines online and physical stores (O2O). They have found the perfect balance between aluminium, wood, and titanium acetate to create lightweight frames suitable for both sport and leisure wear.
Lemonglasses is synonymous with cool sophistication, appealing to fashionistas and professionals alike. These frames are versatile and can be worn in various settings, whether it's on a plane, at the beach, in the office, or hanging out with friends at a neighbourhood café.
Starting at a mere 6 grams, Lemonglasses offers a wide range of frame shapes and colours, catering to different eye shapes and personal preferences. Additionally, they provide clips-on lenses that cover both regular eyewear and sunglasses.
LONO WEAR https://lonowear.com/
Simplicity is the key to LONO Wear shoes. These shoes from Hong Kong are made using 100% biodegradable and compostable materials, ensuring they can return to nature completely after use.
LONO shoes prioritise sustainability by incorporating materials like Tencel fibres derived from wood pulp, certified by TUV Austria Belgium NV, and Bombax ceiba (tree cotton). These materials make the footwear moisture-resistant, odour-free, and super-drying. Additionally, LONO utilises SOLEMATE, an insulated mesh invented by the brand, made from the wormwood herb.
The innovative 'POP' midsole of LONO shoes provides an instant burst of energy with each bounce, while their signature AIR mesh is designed with 1,500 ventilation pores, ensuring an odour-free experience inside the shoe.
LONO Wear footwear boasts a remarkable 99% antibacterial rate, insulated layers for quick drying, and a reinforced Castorfoam structure. Furthermore, they feature a washable solesock that allows for reusing the insole insert. In terms of packaging, LONO adopts a boxless approach, resulting in smaller cartons for transportation and plastic-free packaging.
With LONO Wear, you can enjoy stylish and eco-friendly footwear that prioritises simplicity and sustainability.
GOURAMI https://www.gourami.co/
Fashion-forward activewear for a healthy body and mind—that's what Gourami is all about. Founded by cousins Flora and Jacqueline, Gourami offers a luxurious and innovative range of swimwear and activewear, catering to individuals seeking both style and functionality. Their products combine global inspirations with bold colours, unique prints, and exquisite trims, enhancing and embracing a woman's figure while ensuring top-notch quality.
The swimwear range from Gourami includes a wide variety of options such as swimsuits, tankinis, one-pieces, separates, accessories, as well as offerings for men and families. In addition to swimwear, Gourami also offers an activewear collection consisting of tops, bottoms, and outerwear. For active swimmers seeking optimal performance, comfort, and style, Gourami Sport provides designs and fabrics specifically tailored to their needs.
Gourami has been steadily gaining recognition and acclaim both in Hong Kong and internationally. Their products have received praise from esteemed publications such as Cosmopolitan, Marie Claire, Elle, and Jessica. Furthermore, numerous celebrities and influencers, including Fiona Sit, Candy Lo, Cindiddy, and Faye Tsui, have been won over by Gourami's appeal.
With a growing and devoted customer base worldwide, Gourami products are available in boutiques, department stores, yoga studios, and online platforms. Experience the perfect blend of fashion and functionality with Gourami's exceptional activewear offerings.
The Korner https://thekornershoes.com/
Established in 2015, The Korner is a Hong Kong-based shoe brand on a mission to offer women's shoes of exceptional quality, while prioritising sustainability and affordability. Their aim is to accentuate feminine beauty through their footwear.
Designed by women for women, The Korner's shoes are suitable for a wide range of occasions, whether formal or informal. Each pair of The Korner footwear embodies a contemporary blend of seasonal sophistication and style.
The collection from The Korner is characterised by its stylish and elegant designs, encompassing flats, loafers, slippers, Oxford shoes, Kandi Beanie Shoes, medium and high heels, mules, and sandals. With such a diverse range, there is something to suit every taste and preference.
Customers can find The Korner's products at their own retail stores in Hong Kong, as well as online through platforms like Zalora. Additionally, their footwear is available at various boutiques and shoe stores across Hong Kong.
Indulge in the allure of The Korner's exquisite collection, designed to enhance your feminine beauty, while being conscious of sustainability, all at affordable prices.
Think Business, Think Hong Kong" is a prominent global campaign organised by the Hong Kong Trade Development Council, aimed at showcasing Hong Kong as a resilient business and innovation hub.
Set to take place at the Centara Grand and Bangkok Convention Centre at Central World in Bangkok on 13-14 July 2023, this event will bring together the business communities of Hong Kong and Thailand to explore new partnership opportunities through networking, meetings, and knowledge exchange.
The event will feature a two-day trade expo, offering a platform for exhibitors to showcase their products and services. In addition, a series of "Trade Talks" will provide valuable insights and discussions on relevant topics. A "Hong Kong Night" Reception will also be held, fostering networking opportunities between exhibitors and buyers. To raise awareness among the Thai community, citywide promotions will be conducted.
Participating brands, including BIG HORN, GOURAMI, INNIKALI, and Lemonglasses, will exhibit at this event. To visit the trade expo of "Think Business, Think Hong Kong," please register on the official website: https://thinkbusinessthinkhk.com/2023-bangkok/expo/en/index.html
About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn
