Most of us either love Valentine's Day or hate it, but even single showbiz stars are deciding to embrace it.
Monday clearly can't come soon enough for some of them, who have been telling everyone for days that they're making a big thing of February 13.
The Kardashian rarely need an excuse to celebrate - especially when there's new romance in the air.
Kourtney Kardashian marked Valentine's Day a few days early with a heart-shaped vegan pizza but it was her gift for her sister than got everyone talking.
The star, who is engaged to Blink-182 rocker Travis Barker, has been planning what they are doing since last week.
Khloe, meanwhile, got into the spirit with a picture of her fresh love-themed manicure.
Kim Kardashian didn't hold back as she showed off a vibrator and "sex serum" she received from Kourtney for Valentine's Day.
Kim, dating Pete Davidson, got the X-rated gift which weirdly included "horny goat weed" gummies.
Pete says he is looking forward to it, but probably drew an eye roll from his girlfriend when he said love-themed day is 'Super Bowl for the ladies'.
They aren't the only ones planning on making the most of Monday.
Love Island star Georgia Steel got everyone into a romantic mood as she posed up a storm in her new lingerie.
Showing off her fantastic figure, the 23-year-old sizzled in the snaps.
Christine and Paddy McGuinness they couldn’t resist celebrating four days early this year before anything got in the way.
The couple have hectic diaries and noticed they both had a rare day off on Thursday meaning they could steal a few hours to enjoy a date together.
The pair enjoyed a romantic lunch and went shopping together while their kids were at school.
Megan Barton Hanson sultrily ate a chocolate lolly for a pre-Valentine's Day post
But after ex James Lock admitted they were 'never official' will she be spending Monday with someone special?
Model Arabella Del Busso left little to the imagination, stripping down to racy red lingerie to celebrate Valentine's Day this weekend.
Meanwhile I'm A Celeb star Maria Thattil revealed the rather raunchy way she will be celebrating.
The model bluntly said in a column for 9Honey : "In 2022? It'll probably be face-masks, my favourite meal, my favourite TV shows (on the roster all things '90s — Friends, Seinfeld, The Nanny, you get it) and… my favourite vibrator.
"Valentine's Day is about love, and it's time you showed it to yourself. Oh, and trust me, a shower with a good waterproof vibrator will help you come a long way."
Marvellous.
