Starbucks Thailand set an ambitious plan to open 335 new stores from 2023-30.
Nednapa Srisamai, the company's managing director, said the plan calls for 800 Starbucks branches in Thailand by 2030, up from 465 stores at present and an estimated 480 stores by the end of this year.
Under the eight-year business plan, the new Starbucks stores will feature the Reserve and drive-thru formats.
Mrs Nednapa said the company has adapted to the challenges posed by Covid-19, opening more drive-thru stores, which will remain an important focus this year even as Covid infections recede.
There are 56 Starbucks drive-thru stores in Thailand and the company expects to have roughly 100 in the future, she said.
As for sustainability, the company plans to open more Starbucks Greener stores and cashless outlets.
The company plans to operate eight Starbucks Community stores among the 800 branches scheduled for 2030.
"The opening of Community stores speaks to our brand promise to move towards a more sustainable future, as we continue to focus on the well-being of our coffee farming communities in the northern part of Thailand," Mrs Nednapa said.
There are three Starbucks Greener stores in the country, with more due to open later this year, she said.
