Stacey Solomon rushed to Primark this morning to see her new collection in store in person and took her kids along to enjoy the experience too.
The 32-year-old telly personality has collaborated with the budget-friendly retailer before, but tis time her kids helped design the range.
Her latest collection includes kids' clothes, footwear, accessories, and homeware items such as silicone bibs, wooden plates, non-slip bowls, and toddler friendly cups and cutlery in matching pastel shades.
The mum-of-four arrived at the store in Lakeside, Essex as staff opened the doors to see the window display and her products on the shelves.
“Today we got up at the crack of dawn and went shopping. Never been so excited to take a toddler, a baby and a Leighton clothes shopping,” she wrote with a laughing face emoji as she took to her Instagram to explain their half term fun outing.
Stacey uploaded a video clip showing her window display, where her and her brood cold be seen posing in her collection of clothes. She wrote alongside the clip: “Honestly this is the most surreal feeling. It never feels real.
“We went in to see the collection and the boys were so excited. Zachy is with is Nan and Dad so we had him on FaceTime. Leighton was soooo excited to see his shirt.”
The family then headed inside to see the collection up close. Little Rex could be seen poking at the tableware collection.
“Seeing people buying it was just the most amazing feeling ever thank youuuuu,” she wrote alongside a clip of a gushing fan showing Stacey the contents of her basket.
“Then thank goodness for the Mickey Mouse café. Rex was excited for about 15 minutes then he wanted to run riot, so we got waffles and hot chocolate.
“Then thanks to the waffles I managed to convince them to let mummy have a browse. So much pretty stuff.”
Stacey revealed she had gone to Lakeside Primark, adding: “We got there at 8.30am. They always open the shop half an hour before the tills open at 9am and I find this the BEST time to shop…”
Her two smallest children were then seen fast asleep at nearly 5pm, exhausted from their exciting day.
The collection was created in collaboration with her children Rose, seven months and Rex, two, who she shares with Joe and Zachary, 13, and Leighton, nine, from previous relationships. She is also step-mum to Joe's son Harry, 14.