It's the most wonderful time of the year which means another Christmas tree has popped up in London.
This isn't just any spruce, though. Diamond powerhouse Tiffany has decided to get in on the action by partnering with St. Pancras International to unveil its first ever tree. And get this, it's scented, too.
The 43-foot tree is decorated with 600 replica bottles of the jewellery houses's Signature Eau de Parfum fragrance, 600 hand-crafted paper Iris flowers and 600 white and silver Tiffany blue baubles. The centrepiece, though, is a 17-foot robot made of Tiffany Blue Boxes propped atop of a ladder as it puts the finishing touches to the fir.
Commuters, shoppers and perfume-loving fashionistas will also find a Tiffany fragrance shop below the display, which will offer everything from gift wrapping services to complimentary bottle engravings.
The Tiffany tree will be taking centre stage in the St Pancras concourse from November 12 until January 4.
Click through our gallery above to see the Tiffany Christmas tree in all its glory.
